Putting the “C” in CMO

Too often it seems like the term CMO is just a title, not an actual role that is really the “Chief” of marketing. It seems like the operational executives (CEO, CFOs, COOs, etc) like the idea of a CMO, but are just not willing to provide the control that is necessary to actually do the job. Let’s put it this way, the CMO should be THE PERSON responsible for all things related to customer-facing. This would include the traditional role of advertising and branding, but also customer service, sales, and probably even product development. In addition, the CMO should have an active role in internal branding - recruiting, morale, etc.

As usual, Seth Godin says it better than me.

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