CMO Roles & Definitions
January 28, 2008
It is interesting to see how companies define the role of a CMO. Here is a description from a recent announcement from LexisNexis: “… effectively developing and communicating the value of all LexisNexis brands and product platforms as well as the transformation of the company into a total solutions provider.” There is obviously a lot of corporate-speak in there, but I do appreciate that they used the word the term “communicating”.
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