Mission Impossible

January 31, 2008

Why is the CMO always the person stuck with bridging the gap between what a company wishes it was and what it really is? I can be really hard on CMOs, but playing Marriage Counselor between the customers and the brand can be a really tough gig. Maybe that’s why the average tenure is only 18 months.

This is why I believe you have to figure out what/who you really are before you market what you wish you were. More on that here …