Why CMOs get fired

February 19, 2008

David Meerman Scott is one of my favorite bloggers.  He recently wrote a great post on why CMOs get fired.  Read it here.

I’ll add a few of my own reasons … CMOs get fired because:

  • They think Web 2.0 tools are new forms of advertising, so they spend on them with no real increase in results.
  • They didn’t make the CFO happy with decent ROI on marketing dollars.
  • They were forced to fill the gap between what a company wishes it was and what it really is.
  • They didn’t get more involved in product development.
  • They didn’t get more involved in defining the customer experience.

As David says, there are a lot more reasons!

Posted by justin | Filed Under CMO 

Comments

One Response to “Why CMOs get fired”

  1. David Meerman Scott on February 20th, 2008 8:53 am

    Good ones Justin!

    Take care, David

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