CMO Launch Checklist

CMOs and other top marketing executives are under more pressure than ever to produce results.  As such, I have developed a check-list of sorts to be used before you pull the trigger on that seven figure marketing campaign.

1. Is your message simple?
2. Did you stay true to your brand core?
3. Does your audience have a face and name?
4. How will you prove results?
5. Would you buy your product?
6. Are your promises true?
7. Are you employees excited?
8. Where are the gaps?
9. Will there be two-way communication with the audience?
10. Why should the audience care?

Depending on your industry and budget, you need to know at least 7 - 10 of the answers.  In a highly competitive environment, you better have all 10 nailed down.  Note that there was little to do with which tactics to implement or what agency to choose.  I am assuming that you have both of these figured out - and without knowing the answers to these questions, it really doesn’t matter.

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