CMO Definition Wiki
February 11, 2008
I have a Google alert set up for “CMO”. It is interesting to capture the various articles, news alerts, etc. about CMOs. By the way, these stories are best defined as “Somebody was hired to replace somebody that was fired”. The purpose of this blog entry is to provide an on-going update of how various companies and media sources define the roles and responsibilities of a CMO
“… provide company-wide brand strategy leadership”. Discovery Channel’s new CMO.
“… covers consumer-targeted initiatives as well as trade brand-building.” Ion’s new CMO.
“… a significant influence on our brand strategy.” Popeye’s new CMO.
Updated 02/18/08
“Kershisnik oversees research and development, strategic insights, operations innovation, brand marketing, field marketing, media, diversity marketing and creative/advertising production.” Wendy’s new CMO.
” … in charge of revenue growth, sales and marketing, franchising and the company’s distribution channels for the company.” Thrifty’s new CMO. [Yikes - should they also include janitor and company pilot)
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CMO = Chief Marketing Officer
INSIDE THE MIND OF THE AMERICAN CMO - a pdf report from Epsilon
http://www.epsilon.com/pdf/EPS_CMO_SURVEY_LEAVE_BEHIND_012809.pdf
“…C-level marketing executives…”
“…the gender gap for CMOs is closing appreciatively…”
“…John
McCain edged Barack Obama as the CMOs’ preferred
presidential candidate. Nearly 10% of the marketing
executives said they wouldn’t vote for anyone.”
“CMOs profess that more than one third of work in their
department is outsourced to contracted agencies.”