CMO Launch Checklist
February 26, 2008
CMOs and other top marketing executives are under more pressure than ever to produce results. As such, I have developed a check-list of sorts to be used before you pull the trigger on that seven figure marketing campaign.
- Is your message simple?
- Did you stay true to your brand core?
- Does your audience have a face and name?
- How will you prove results?
- Would you buy your product?
- Are your promises true?
- Are you employees excited?
- Where are the gaps?
- Will there be two-way communication with the audience?
- Why should the audience care?
Depending on your industry and budget, you need to know at least 7 - 10 of the answers. In a highly competitive environment, you better have all 10 nailed down. Note that there was little to do with which tactics to implement or what agency to choose. I am assuming that you have both of these figured out - and without knowing the answers to these questions, it really doesn’t matter.
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