CMOs v. Agencies
February 22, 2008
Here is a great blog post from Marc Bresseel about the issues facing CMOs and their agencies. As I mentioned in my comment to Marc, this is almost at manifesto level! I highly recommend reading this and passing it around CMO and agency worlds. It will clarify a lot of expectations on both sides.
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Thanks Justin – but too much honor. Just observations really of what I see & hear every week. The “list worship” would be interesting topic for another post. We have customers that want to “go digital” coming with their tick box ‘Nice micro-site, viral video, some SEM & SEO, banner’. In a truly diversified world with over possible 50 different digital marketing techniques they get tempted by ticking too many boxes & budgets get totally spread thin before they even started.