The Identity Test
February 20, 2008
Pick three brands that you associate with.
Look at those brands you chose and examine the elements of those brands. What are the characteristic’s of that brand? What do they stand for? What are some of the key words that come to mind when you think of that brand? Write down those 2 to 3 words that came to mind about each of those brands.
Now the fun part. Take those words and think of your personal brand. You. How many of those words would people use to describe you. How about your company?
Many times brands that we associate with and relate with match our core identity. And likewise our core identities are passed thru to the businesses we start and operate. This happens because our core is unwavering and solid. It is something that we have built into our character and strive to improve. The problems lie when companies (and people) try to disguise or fake their core identity.
How can your customers relate with your brand and feel that connection if the core of your business isn’t communicated accurately?
What words would customers say about your brand?
Comments
One Response to “The Identity Test”
Got something to say?
-
Subscribe to the Blog
[...] on our company website I developed an identity test for people we interact with to use on themselves and their businesses. Follow the directions on [...]