CMO Respect
March 19, 2008
Here is a great post on whether or not CMO’s get respect for their strategic efforts. My point has been that the lines are very blurred between marketing and planning. This is the result of a very flat and transparent society, where the polity of the audience controls a brand. This means a CMO, if capable, needs a seat at the strategy table.
CMOs Do They Get Respect? « The Collaborative Marketer
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Some good information from a real pro in a podcast over at Marketo about the top challenges faced by today’s CMOs and the specific actions CMOs can take to build their power and respect in the organization. With world-class marketer Susanne Lyons,with 25 years experience including Chief Marketing Officer posts at Visa and Charles Schwab. It has some good ideas one can use.