Re-defining Marketing

March 12, 2008

Here is some awesome dialogue from Mark Oberkirch on the definition and function of “marketing”. For what it is worth, I agree with him. Although I’m not sure if “marketing” is the best term for the type of growth success that Mark is talking about. I prefer to call that “branding” - but that is just splitting hairs on my part.

Marketing Is Not A Tax You Pay For Being Unremarkable at Like It Matters

Posted by justin | Filed Under Branding