Ten Big Questions
June 10, 2008
Here is an excellent post from Peter Blackshaw over the ClickZNetwork.
http://www.clickz.com/showPage.html?page=3629851
Peter poses the Ten Big Questions Every CMO Must Ask.
I would add one more …
How are we measuring the relevance of our brand?
I have found that CMOs by default focus way too much on eyeballs and not enough on conversations. I don’t necessarily blame them, as CPM and it’s derivatives have been the metric of choice for so many years. That said, nothing says “relevance” like people talking about you. If a CMO can’t measure conversations, then it will be difficult to answer many of Peter’s questions related to “customer advocacy”.
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