The PicklePops Story

There is always something magical when a great idea takes off.  I recently heard about Bob’s PicklePops.  These are frozen popcycles made out of, yes, pickle juice! From their web site … “This is one of those crazy ideas that should have died a quick and horrible death from the beginning, right?  But it didn’t.  As a matter of fact, it is an idea that just won’t die.”

Bob’s PicklePops is a case study on the DNA of a great idea.

1. Start with an inspiration - even if it is accidental.
2. Be TRULY different.
3. Get your product in the hands of a viral market.
4. Own the channel(s).
5. Get some media coverage.
6. Get behind a cause

Most of all, stay true to the original simple ideas - and don’t ever take yourself too seriously!

One Response to “The PicklePops Story”

1. David Millar on June 20th, 2008 9:48 pm

   Hello Tricycle, Your comments are right on the money. I have been developing products for years and i have to say your bullet points are correct in all ways. This was an accidental discovery for me, we are really different, we viral marketed in the beginning with Myspace, we own the channel for now, we hired a PR campaign manager, we are behind helping children in schools have a healthy alternative to sugar, and yes we do not take this too seriously even though we are rolling out nation wide.

   FYI, people with cystic fibrosis love them due to their high requirements for salt, people with MS like them after therapy due to their taste buds needing relief.

Got something to say?