5 Stupidly Simple Ideas
November 18, 2009
5 Stupidly Simple Ideas for growing your brand without spending money on marketing!
- Look good. Every detail matters so focus on first impressions - logo, building, web site, personal appearance, how your phone is answered - any area of your brand that people first come in contact with.
- Be interesting. This is not about pretending to be interesting in order to attract attention. This is about having an actual story about being creative, different, bold, innovative - whatever you truly are.
- Tell stories. Tell the stories of the people that are connected to your brand - customers, employees, vendors, etc. Get a flip camera, a web platform and get started.
- Listen. It is stupidly easy to ask for feedback if you are willing to listen to your audience. This can be a simple survey that prompts dialog - or just asking “how are we treating you?”
- Make a deal. Offer something that is such a good deal that it would be stupid for people to ignore it. This can be a great price, a limited offer, added value - or a combo of all three. Example here.
Notice how none of these ideas mention marketing? This is because no one cares about what you are marketing, but they do care about who you really are and how you can help them!
“One Audience” Initiative
November 18, 2009
Who can you sell to right now? Every company has under-utilized audiences; pockets of potential customers that would buy from you if they heard the right message and were made the right offer.
Our “One Audience” Business Growth Initiative is a 30 day program to help you uncover that one audience that is most likely to buy from you. The “One Audience” initiative includes:
- Assessing market potential.
- Reviewing your current offerings.
- Finding the ideal audience to market to.
- Creating the perfect message and value proposition.
- Determining the best and most cost-effective tactics.
- Establishing roles, timeline, and sales goals.
- Coaching and accountability sessions throughout the process.
Our standard fee for this type of program is $3000. However, we wanted to take our own medicine by being creative and bold, so here is our offer:
$1500 for the 30 day program +
If we help you exceed your sales goals, we receive an agreed-to performance bonus.
This offer is limited to the first 10 companies that sign agreements with us. Of course, we are honoring exclusivity on a first-come, first served basis.
To order the “One Audience” Business Growth Initiative go here. The “One Audience” offering is at the bottom of the product page.
If you attended the November Ultra Clean Smoke Out, ask for your code for an additional discount.
EVENT: Staying Relevant?
November 5, 2009
Change Happens Fast, Are You Staying Relevant?
On a quarterly basis George Fox University’s Boise Center hosts an event that opens a dialogue regarding pressing issues and solutions of our day. These events are open to the community and are supported by the university’s alumni and friends. At each event, we honor an outstanding leader, or panel of leaders, from business to serve as distinguished speakers on topics of pressing concern.
GFU-Boise Center’s next speaker series event will host Justin Foster!
Justin will be presenting “Relevance 2.0 - Five Must-Know Trends to Stay Relevant.” This thought-provoking, insightful presentation highlights trends such as the influence of Gen Y on business, how everyone is now part of “The Media”, the rise of personal brands, how social media is redefining networking and relationships, and the 6 must-have technical tools for business professionals. This presentation will inspire the audience to embrace change, continue learning, and use these trends to create a competitive edge.
Justin Foster is the co-founder of Tricycle, a Boise, Idaho-based firm that works with organizations to build bold, creative, and disciplined brands. Justin consults and speaks on branding and marketing trends; with expertise in generational shifts, personal branding, social media and creating customer-driven brands. Justin has conducted more than 250 workshops as far away as Kuala Lumpur, Malaysia. In addition to consulting and speaking, Justin is a husband, dad, and football coach.
Please join us on November 6th, from 7:30 - 9:00 am at the Courtyard Marriott hotel in Meridian.
Trike Show: M. Young
October 22, 2009
In this episode of the Trike Show podcast, Justin had the special privilege to sit down with Maryanna Young. Maryanna is a professional business coach who has worked with clients all over the world. In addition, she is a former finalist for the 1984 woman’s Olympic basketball team, one of the first female sports agents, and a published author. Justin and Maryanna talk at length about what successful people have in common - plus Justin gets some on-air coaching about creating structure to help him stay focused. Lots to learn from the conversation, so listen in!
Note:
Just a reminder that Justin will be George Fox University’s guest speaker on November 6 from 7:30 - 9:00 am at the Courtyard Marriott on Eagle Road in Meridian. Justin’s presentation is called “Relevance 2.0: 5 Must-Know Trends to Stay Relevant”. For more information and to RSVP, go to: George Fox.
Trike Show: J. Hunsperger
October 19, 2009
Justin sat down with Jason Hunsperger, founder/President of The Imagery Lab. Jason is a professional videographer/photographer who has worked with some of the top organizations in the Boise area. Justin and Jason go inside the process of shooting video, first impressions, dealing with client requests, etc. In addition, they talk about Jason’s “written handshake” contract … and Jessica Biel.
Note:
Just a reminder that Justin will be George Fox University’s guest speaker on November 6 from 7:30 - 9:00 at the Courtyard Marriott on Eagle Road in Meridian. Justin’s presentation is called “Relevance 2.0: 5 Must-Know Trends to Stay Relevant”. For more information and to RSVP, go to: http://www.georgefox.edu/business/series.html?source=ABSM
2010 Branding Trends
October 7, 2009
- Value is the new black.
- Brands are increasingly a surrogate for value.
- Brand differentiation is brand value.
- “Because I said so” is over.
- Consumer expectations are growing.
- Old tricks don’t - and won’t - work anymore.
- Consumers won’t need to know a brand to love it.
- It’s not just buzz.
- Consumers talk with each other before talking with brands.
- Engagement is not a fad; It’s the way today’s consumers do business.
Twitter:http://twitter.com/brandmilitia
Facebook: http://www.facebook.com/JustinFoster
LinkedIn: http://www.linkedin.com/in/agencyunderground
Posted via email from Tricycle’s Lifestream
Trike Show: Dan Long
September 29, 2009
About Tricycle
The true purpose of branding is to inspire people to fall in love with you. When you inspire people to love your brand, you will have greater customer retention, higher marketing ROI, and a legacy that changes lives. Tricycle, a modern branding firm, was created to provide the expertise and systems required to communicate your brand with boldness, creativity, and discipline.
Trike Show: J. Eberharter
September 19, 2009
The Trike Show with Special Guest Jerome Eberharter!
If you live in Idaho you have probably purchased one of Jerome Eberharter’s products whether you know it or not. As a co-founder of Moxie Java, Jerome understands the advantage of being first to the market and the advantages it has. Currently, Jerome is the CEO of White Cloud Coffee and the CEO of Lifefoods International. Holding both national and international companies, Jerome has a vast amount of experience under his belt and a strong passion for business. Listen in as Justin and Jerome discuss Jerome’s newest venture Lifefoods, the impact of entrepreneurship and network marketing.
Trike Show: John Foster
September 11, 2009
The Trike Show with special guest John Foster!
In this episode of the “The Trike Show“, Justin is joined by John Foster. John is a political hack for Walt Minnick, the Congressman for Idaho’s 1st District. John has lived all over the world, worked in journalism and politics and is an entrepreneur at heart. Helping to aid and guide the brand of Congressman Minnick, John is very talented. Listen in as Justin and John discuss Idaho and national politics, the new role of journalism and protecting the brand of Walt Minnick.
5 Branding Lessons at CPK
September 3, 2009
- Listen to your employees - in the right culture, they will give you great data
- Be truly different - in any economy, it is foolish to try to compete as a commodity. Even more so in a recession.
- Thank your customers - this is a "no duh" that many companies forget to do.
- Be part of the community - again, a basic blocking-and-tackling concept but difficult for many companies to grasp.
- Stay true to your original idea - this doesn't mean to not be innovative; it means staying true to the original purpose of why your brand exists.
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