6 Simple Steps to Irrelevance
April 24, 2009
Image by Getty Images via Daylife
As a follow-up to "5 Ways to Kill Your Brand", here are six ways to create an irrelevant brand:
- Continuing to spend money on marketing that doesn’t work.
- Going to market with an outdated look and poor first impressions.
- Being boring and uninteresting.
- Flitting from one tactic to the next; hoping that each new tactic is a magic pill.
- Getting out-hustled by inferior competition.
- Tolerating poor performance from sales teams.
These kinds of mistakes are always unacceptable - but even more so when trying to inspire a marketplace that is confused, fatigued and not in the mood to buy stuff that they don’t need.
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