July 29, 2009
This
article from Inc. validates something we have been saying for the past few years:
he who owns the conversation owns the customer. In other words, all marketing/branding is eventually one-to-one. This could be ordering something off your site, engaging with a salesperson, or talking to a clerk at the counter. At some point there is a human interface to your brand. When these interfaces lack the elements of a conversation, you are missing a huge opportunity to not only influence the customer's decision right now, but their over-all perception of your brand.
In this lies the true awesomeness of social media - especially Twitter. Ultimately, social media is a conversation platform. In business, this means it is a sales tool. If you treat it as such, it will produce results.
This is also where all of the skills of a good conversationalist come in to play:
- Listening
- Empathy
- Telling a story
- Authenticity
- Inviting others to participate
Use the above as a check-list for the people inside of your company that are the face of your brand. Can they do these things? If not, then you have a cultural issue - or maybe you picked the wrong people. Either way, becoming a good conversationalist can be taught - and that is far more important than just getting on the social media bandwagon.
Posted via email from Tricycle’s Lifestream
July 22, 2009
The Trike Show with special guest Corey Smith!
In this episode of the “The Trike Show“, we will be joined by special guest Corey Smith, president and founder of Tribute Media. Listen in as we talk with Corey about website development, costly mistakes you can make with your website, and essentials of modern websites. After you listen you can take a free online brand assessment here!
Trike Show with Corey Smith [44:33m]:
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July 10, 2009
The Trike Show with special guest Tac Anderson!
In this episode of the “The Trike Show“, we will be joined by special guest Tac Anderson, social media guru at Waggener Edstrom. Listen in as we catch up with Tac, his move to Seattle, his new role at Waggener Edstrom, trends, and music.
Trike Show with Tac Anderson [54:53m]:
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