Threadless’ Social Strategy

Jolie O’Dell from ReadWriteWeb has an insightful discussion with Bob Nanna of Threadless. Threadless is one of our favorite brands. We love the business model, the “democratic” approach to branding, and their culture. My favorite words are in here: “love” and “listen”. With the breakdown of traditional media and standard demographics, ALL branding is eventually one-to-one. This is why brands that approach their audience with the desire to have true relationships will be the ones that thrive. Threadless is a classic example of this.

Tip of the hat to David Armano (@armano on Twitter) for the find.