Trike Show: Dan Long

September 29, 2009

The Trike Show with Special Guest: Dan Long
Justin sits down with Dan Long, small business specialist with Price Associates, to talk about going from the outhouse to the White House, turning sacred cows in to hamburger, the 3 Ds that business owners need to remember, and much more.  For those that don’t know Dan, he is the founder of A1 Plumbing and the recipient of the 2008 Idaho Small Business Person of the Year.  Justin and Dan also have a frank, passionate discussion about the current state of small business, the economy, and the American Dream.
Disclaimer:  If topics like religion, politics, and ideology make you uncomfortable, you have been warned!
Links:
http://thinkingoutsidethetoilet.com/
http://www.price-associates.com/
http://thetricycle.com/

About Tricycle

The true purpose of branding is to inspire people to fall in love with you.  When you inspire people to love your brand, you will have greater customer retention, higher marketing ROI, and a legacy that changes lives.  Tricycle, a modern branding firm, was created to provide the expertise and systems required to communicate your brand with boldness, creativity, and discipline.

 
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Trike Show: J. Eberharter

September 19, 2009

The Trike Show with Special Guest Jerome Eberharter!

If you live in Idaho you have probably purchased one of Jerome Eberharter’s products whether you know it or not. As a co-founder of Moxie Java, Jerome understands the advantage of being first to the market and the advantages it has. Currently, Jerome is the CEO of White Cloud Coffee and the CEO of Lifefoods International.  Holding both national and international companies, Jerome has a vast amount of experience under his belt and a strong passion for business. Listen in as Justin and Jerome discuss Jerome’s newest venture Lifefoods, the impact of entrepreneurship and network marketing.

 
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Trike Show: John Foster

September 11, 2009

The Trike Show with special guest John Foster!

In this episode of the “The Trike Show“, Justin is joined by John Foster. John is a political hack for Walt Minnick, the Congressman for Idaho’s 1st District. John has lived all over the world, worked in journalism and politics and is an entrepreneur at heart. Helping to aid and guide the brand of Congressman Minnick, John is very talented. Listen in as Justin and John discuss Idaho and national politics, the new role of journalism and protecting the brand of Walt Minnick.

 
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5 Branding Lessons at CPK

September 3, 2009

AdvertisingAge has a great interview with Sarah Grover, CMO of California Pizza Kitchen (CPK).  The restaurant industry is often the most affected by a downturn in the economy.  Ms. Grover gives some great insights on how they have adapted - and grown - during the recession.

Read the article here.

Here are 5 lessons we took from the article:

  1. Listen to your employees - in the right culture, they will give you great data

  2. Be truly different - in any economy, it is foolish to try to compete as a commodity.  Even more so in a recession.

  3. Thank your customers - this is a "no duh" that many companies forget to do.

  4. Be part of the community - again, a basic blocking-and-tackling concept but difficult for many companies to grasp.

  5. Stay true to your original idea - this doesn't mean to not be innovative; it means staying true to the original purpose of why your brand exists.
Favorite quote:

"Premium brands don't discount. It doesn't build loyalty; it just denigrates the brand over time. It's a quick fix, and then you have to comp it the next year."

Lessons here for every brand …

Posted by Justin Foster

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