5 Branding Lessons at CPK

AdvertisingAge has a great interview with Sarah Grover, CMO of California Pizza Kitchen (CPK).  The restaurant industry is often the most affected by a downturn in the economy.  Ms. Grover gives some great insights on how they have adapted - and grown - during the recession.

Read the article here.

Here are 5 lessons we took from the article:

1. Listen to your employees - in the right culture, they will give you great data

2. Be truly different - in any economy, it is foolish to try to compete as a commodity.  Even more so in a recession.

3. Thank your customers - this is a "no duh" that many companies forget to do.

4. Be part of the community - again, a basic blocking-and-tackling concept but difficult for many companies to grasp.

5. Stay true to your original idea - this doesn't mean to not be innovative; it means staying true to the original purpose of why your brand exists.

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