Trike Show: M. Young

October 22, 2009

In this episode of the Trike Show podcast, Justin had the special privilege to sit down with Maryanna Young.  Maryanna is a professional business coach who has worked with clients all over the world.  In addition, she is a former finalist for the 1984 woman’s Olympic basketball team, one of the first female sports agents, and a published author.  Justin and Maryanna talk at length about what successful people have in common - plus Justin gets some on-air coaching about creating structure to help him stay focused.  Lots to learn from the conversation, so listen in!

Note:

Just a reminder that Justin will be George Fox University’s guest speaker on November 6 from 7:30 - 9:00 am at the Courtyard Marriott on Eagle Road in Meridian.  Justin’s presentation is called “Relevance 2.0: 5 Must-Know Trends to Stay Relevant”.  For more information and to RSVP, go to: George Fox.

 
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Trike Show: J. Hunsperger

October 19, 2009

Justin sat down with Jason Hunsperger, founder/President of The Imagery Lab.  Jason is a professional videographer/photographer who has worked with some of the top organizations in the Boise area.  Justin and Jason go inside the process of shooting video, first impressions, dealing with client requests, etc.  In addition, they talk about Jason’s “written handshake” contract … and Jessica Biel.

Note:

Just a reminder that Justin will be George Fox University’s guest speaker on November 6 from 7:30 - 9:00 at the Courtyard Marriott on Eagle Road in Meridian.  Justin’s presentation is called “Relevance 2.0: 5 Must-Know Trends to Stay Relevant”.  For more information and to RSVP, go to:  http://www.georgefox.edu/business/series.html?source=ABSM

 
icon for podpress  The Trike Show: Jason Hunsperger [54:10m]: Play Now | Play in Popup | Download

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2010 Branding Trends

October 7, 2009

We came across this excellent article on MarketingCharts.com.  The article lays out 10 branding trends for 2010; with the great line, "Value is the New Black".  Be sure to read the article for yourself, but here is a re-cap of the 10 trends.
  1. Value is the new black.
  2. Brands are increasingly a surrogate for value.
  3. Brand differentiation is brand value.
  4. “Because I said so” is over.
  5. Consumer expectations are growing.
  6. Old tricks don’t - and won’t - work anymore.
  7. Consumers won’t need to know a brand to love it.
  8. It’s not just buzz.
  9. Consumers talk with each other before talking with brands.
  10. Engagement is not a fad; It’s the way today’s consumers do business.
We agree with everything mentioned in the article. These trends serve as a punch-list of what to do - or what to stop doing.  These trends also serve as a warning to brands (and the people that market them) that we are not just in an economic downturn, but in a transition that is transforming branding and marketing.    

If business models are changing to adapt to economic conditions and consumer trends, doesn't it make sense that marketing and branding should too?

Posted by:

Justin Foster
Twitter:http://twitter.com/brandmilitia
Facebook: http://www.facebook.com/JustinFoster
LinkedIn:  http://www.linkedin.com/in/agencyunderground

Posted via email from Tricycle’s Lifestream

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