2010 Branding Trends

We came across this excellent article on MarketingCharts.com.  The article lays out 10 branding trends for 2010; with the great line, "Value is the New Black".  Be sure to read the article for yourself, but here is a re-cap of the 10 trends.

1. Value is the new black.
2. Brands are increasingly a surrogate for value.
3. Brand differentiation is brand value.
4. “Because I said so” is over.
5. Consumer expectations are growing.
6. Old tricks don’t - and won’t - work anymore.
7. Consumers won’t need to know a brand to love it.
8. It’s not just buzz.
9. Consumers talk with each other before talking with brands.
10. Engagement is not a fad; It’s the way today’s consumers do business.

We agree with everything mentioned in the article. These trends serve as a punch-list of what to do - or what to stop doing.  These trends also serve as a warning to brands (and the people that market them) that we are not just in an economic downturn, but in a transition that is transforming branding and marketing.    

If business models are changing to adapt to economic conditions and consumer trends, doesn't it make sense that marketing and branding should too?

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