5 Stupidly Simple Ideas
November 18, 2009
5 Stupidly Simple Ideas for growing your brand without spending money on marketing!
- Look good. Every detail matters so focus on first impressions - logo, building, web site, personal appearance, how your phone is answered - any area of your brand that people first come in contact with.
- Be interesting. This is not about pretending to be interesting in order to attract attention. This is about having an actual story about being creative, different, bold, innovative - whatever you truly are.
- Tell stories. Tell the stories of the people that are connected to your brand - customers, employees, vendors, etc. Get a flip camera, a web platform and get started.
- Listen. It is stupidly easy to ask for feedback if you are willing to listen to your audience. This can be a simple survey that prompts dialog - or just asking “how are we treating you?”
- Make a deal. Offer something that is such a good deal that it would be stupid for people to ignore it. This can be a great price, a limited offer, added value - or a combo of all three. Example here.
Notice how none of these ideas mention marketing? This is because no one cares about what you are marketing, but they do care about who you really are and how you can help them!
“One Audience” Initiative
November 18, 2009
Who can you sell to right now? Every company has under-utilized audiences; pockets of potential customers that would buy from you if they heard the right message and were made the right offer.
Our “One Audience” Business Growth Initiative is a 30 day program to help you uncover that one audience that is most likely to buy from you. The “One Audience” initiative includes:
- Assessing market potential.
- Reviewing your current offerings.
- Finding the ideal audience to market to.
- Creating the perfect message and value proposition.
- Determining the best and most cost-effective tactics.
- Establishing roles, timeline, and sales goals.
- Coaching and accountability sessions throughout the process.
Our standard fee for this type of program is $3000. However, we wanted to take our own medicine by being creative and bold, so here is our offer:
$1500 for the 30 day program +
If we help you exceed your sales goals, we receive an agreed-to performance bonus.
This offer is limited to the first 10 companies that sign agreements with us. Of course, we are honoring exclusivity on a first-come, first served basis.
To order the “One Audience” Business Growth Initiative go here. The “One Audience” offering is at the bottom of the product page.
If you attended the November Ultra Clean Smoke Out, ask for your code for an additional discount.
EVENT: Staying Relevant?
November 5, 2009
Change Happens Fast, Are You Staying Relevant?
On a quarterly basis George Fox University’s Boise Center hosts an event that opens a dialogue regarding pressing issues and solutions of our day. These events are open to the community and are supported by the university’s alumni and friends. At each event, we honor an outstanding leader, or panel of leaders, from business to serve as distinguished speakers on topics of pressing concern.
GFU-Boise Center’s next speaker series event will host Justin Foster!
Justin will be presenting “Relevance 2.0 - Five Must-Know Trends to Stay Relevant.” This thought-provoking, insightful presentation highlights trends such as the influence of Gen Y on business, how everyone is now part of “The Media”, the rise of personal brands, how social media is redefining networking and relationships, and the 6 must-have technical tools for business professionals. This presentation will inspire the audience to embrace change, continue learning, and use these trends to create a competitive edge.
Justin Foster is the co-founder of Tricycle, a Boise, Idaho-based firm that works with organizations to build bold, creative, and disciplined brands. Justin consults and speaks on branding and marketing trends; with expertise in generational shifts, personal branding, social media and creating customer-driven brands. Justin has conducted more than 250 workshops as far away as Kuala Lumpur, Malaysia. In addition to consulting and speaking, Justin is a husband, dad, and football coach.
Please join us on November 6th, from 7:30 - 9:00 am at the Courtyard Marriott hotel in Meridian.
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