5 Stupidly Simple Ideas
November 18, 2009
5 Stupidly Simple Ideas for growing your brand without spending money on marketing!
- Look good. Every detail matters so focus on first impressions - logo, building, web site, personal appearance, how your phone is answered - any area of your brand that people first come in contact with.
- Be interesting. This is not about pretending to be interesting in order to attract attention. This is about having an actual story about being creative, different, bold, innovative - whatever you truly are.
- Tell stories. Tell the stories of the people that are connected to your brand - customers, employees, vendors, etc. Get a flip camera, a web platform and get started.
- Listen. It is stupidly easy to ask for feedback if you are willing to listen to your audience. This can be a simple survey that prompts dialog - or just asking “how are we treating you?”
- Make a deal. Offer something that is such a good deal that it would be stupid for people to ignore it. This can be a great price, a limited offer, added value - or a combo of all three. Example here.
Notice how none of these ideas mention marketing? This is because no one cares about what you are marketing, but they do care about who you really are and how you can help them!
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