The Two to Have
March 11, 2010
One = Curiosity
Two = Delivery
You have to have both.
1. Curiosity. Curiosity is what makes people want to know more. It is what makes people seek information, seek expertise and seek solutions. You have to have curiosity with your brand; otherwise people may be content just to know you exist. Awareness is not enough. Curiosity also makes you interesting and in any economy, interesting is relevant.
2. Delivery. You must also be extremely good at what you do. The best, even. After you have created curiosity about what you do, deliver. People are disappointed when their expectations do not meet reality. Do not settle for what is easiest or what may work out, use the best. When you deliver what is equaled to what is expected you receive content, but when you deliver more than what is expected you deliver intense satisfaction.
Bonus: If you don’t know if you have curiosity and delivery, ask. Ask clients, employees, other professionals, you may learn something.
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