KTVB: Personal Branding
July 29, 2010
- You have to have some actual talent - or be an expert at something. Without talent or expertise, you can't sustain your personal brand for very long. Think Johnny Cash v Lady Ga Ga!
- You must have a core set of values or beliefs - and be willing to express them. Having an opinion is a differentiator. People will remember that you stood up for what you believe in. This doesn't mean being in-your-face or confrontational - it just means being willing to express your opinion.
- First impressions matter. This is related to fashion and appearance, but also your language. Specific to appearance, you need to dress with intent, not just because you are supposed to wear clothes! It also helps to have a "thing" - a bit of fashion that is memorable.
60 Secs: 3 Steps 4 Biz Owners
July 28, 2010
This is our ninth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
This week’s question: As a business owner, what are three things I need to be doing right now?
You can also view it in HD on YouTube.
60 Sec: Networking
July 23, 2010
This is our eighth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
This week’s question: What is the right type of networking?
You can also view it in HD on YouTube.
60 Sec: Apple’s Relevance
July 13, 2010
This is our seventh video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
This week’s question: Why is Apple so relevant?
Selling Snow Shovels in July
July 6, 2010
- It is cheaper, faster and easier to change the message in all mediums. As such, your competitors (especially the larger ones) can push out new advertising concepts in many different mediums on a consistent basis. Consider this one example; you shoot a video, the video is posted to a website, broadcast on a TV ad, elements of it are used in digital billboard campaigns, and the audio is used in radio advertisements - and if its compelling enough, it may become a viral video.
- Audiences are easily bored. They have very likely been exposed to one of your ads - probably multiple times. As such, they need to be re-stimulated. Bludgeoning them with the same message over and over again is largely why people change the channel. However, with new messages and stories, you'll trigger their curiosity and they'll tune in. This requires discipline, structure, and above all, a brand strategy.
- The previous points discuss traditional mediums, however they don't include advertising methods that were never "walk away marketing" to begin with. Grassroots marketing, web marketing, social media, etc, all require constant attention. Take social media for instance - you can't create a Twitter account and not tweet. You can't start a Facebook business page and not be interested in conversations with your audience.
60 Sec: Medical Profession
July 2, 2010
This is our sixth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
This week’s question: How do you fix the medical profession’s branding issue of titles?
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