We’ve Moved

September 30, 2010

Just thought we would fill you in on some of the changes that have been happening recently at Tricycle. Other than moving to 615 W. Hays Street, we also have some staff that you probably haven’t had the opportunity to meet yet. Check them out below, we have some very cool and interesting people. You can contact any of us by sending a note to:     info AT thetricycle DOT com      We don’t like spam, hence the funny formatting.

Posted by thomas | Filed Under News | 1 Comment 

37 Sec Rant: Identity Crisis

September 29, 2010

Topic: Identity Crisis

A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.

Watch this video in HD on YouTube.

Posted by thomas | Filed Under Brand Identity, Branding, Thoughts, Videos | 1 Comment 

Meridian Biz Day 4

September 29, 2010


ABOUT:
We are not presenting but this is a certainly a worthwhile event. Here are some details:
TIME:
Thursday, September 30 · 8:00am - 1:00pm
LOCATION:
Meridian City Hall

More details:
Succeeding in today’s business environment requires constant knowledge and professional association.

Meridian Business Day is designed to help Treasure Valley businesses to network, socialize and develop positive business relationships.

Started in May 2009, Meridian Business Day is a one day FREE business event (thanks to our sponsors)… a half day of workshops, networking and a FREE luncheon presented by local business owners and professionals at Meridian City Hall. Meridian Business Day allows attendees to learn from local experts on how to succeed and survive in these tough economic times!

Feel the positive vibrations when an event is based around great people, great networking with great seminars to help promote your growth in your business. This event is for you

Come Join Us and best of all its FREE.

****UPDATE****

The site is now ready for registration! Please go www.meridianbusinessday.com and register for the workshops you want to see. Seating is limited so register early!

Posted by thomas | Filed Under Branding | Leave a Comment 

60 Sec: Bank Scenario

September 28, 2010

This week’s scenario: A locally owned bank is losing customers. They have been in business for 50 years and have a $300-500 marketing budget. What should they do?

This is our seventeenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:

1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.

Watch this video in HD on YouTube.

Posted by thomas | Filed Under Branding, Thoughts, Videos | 1 Comment 

What is [luhv]?

September 24, 2010

What is [luhv]?

You Can’t Buy Love

Other than a noun and a verb… love has many defintions. At our most recent event, “You Can’t Buy Love,” you wrote down your defintion of love on an index card with a Sharpie. Remember, Justin defined love as a “100% commitment to another person’s well being.” As you read through the list of others’ definitions ask yourself what would change if you started showing your clients, COINs, prospects, vendors and others love? Here is what you said:

Definitions

  1. Unconditional acceptance from a God who loves me more than I could ever comprehend. Being able to share that with everyone I come in contact with.
  2. Unconditional
  3. Unwavering commitment to someone or something that brings joy and satisfactory to you in return
  4. Concern for the well being of others and may include fondness
  5. The emotional valuing of (humans, animals) animate and inanimate objects in varying degrees
  6. Unconditional compassion & caring. Being passionate.
  7. To care deeply about something to the point that it becomes a passion.
  8. A willingness to sacrifice oneself on behalf of another
  9. Sacrifice, putting others first
  10. Love is my commitment to bring my most authentic self to relationships
  11. Caring enough about someone or something to put their needs ahead of you own wants, desires or comfort
  12. My life for yours
  13. God is love. He is the author and example.
  14. Deep connection to and close personal attachment to someone or something
  15. Love is an attitude. You make a decision to love others even when they are unlovable.
  16. Commitment, respect, devotion, connection
  17. Undying devotion to someone or thing
  18. Charity, sincere interest
  19. Placing others needs in front of my own

Posted by thomas | Filed Under Branding, Thoughts | 1 Comment 

37 Sec Rant: Political Camp.

September 16, 2010

Topic: Idaho Political Campaigns

A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.

Posted by thomas | Filed Under Branding, Thoughts, Videos | 1 Comment 

Tricycle University Launch

September 15, 2010

Today we launched Tricycle University at our “You Can’t Buy Love” event. Over 60 people attended the event and were the first to hear about Tricycle University.

Tricycle University is dedicated to helping business professionals grow, manage and develop their brand. Over the course of the 12 sessions, you will have the chance to visit every major area of your brand and discuss your concerns in a group setting- all facilitated by the Tricycle team.

Read the Press Release. Go to the Page. Watch the Video.

Posted by thomas | Filed Under Branding | 1 Comment 

60 Sec: Newspapers

September 14, 2010

This week’s question: In a potentially dying industry, what areas should newspapers focus on to stay relevant?

This is our sixteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one  question per week in video form. There are two rules for the “60 Seconds” series:

1) Justin has 60 seconds to answer a given question.

2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.

Rather watch it in HD? Find it on YouTube.

Posted by thomas | Filed Under Branding, Thoughts, Videos | 1 Comment 

60 Sec: 5 Things

September 7, 2010

This week's question: What are five things that you promise I will learn by coming to "You Can't Buy Love"?

This is our fifteenth video in our "60 Seconds" series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the "60 Seconds" series:

1) Justin has 60 seconds to answer a given question.

2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.

Register here for "You Can't Buy Love"

Posted via email from Tricycle’s Lifestream

Posted by Editor | Filed Under Branding | Leave a Comment 

Kellen Moore - future Salesperson of the Year.

September 7, 2010

When Kellen Moore's football career is over, he needs to get a job in sales. 

For those who don't know, Kellen Moore is a 4th year Jr QB for Boise State.  He is 6'0" 180-ish.  Out of his uniform, he looks a little bit like Napoleon Dynamite.  In his uniform, he looks like he borrowed it to go trick or treating.  Last night under the enormous pressure of expectations, he was a little off - no interceptions but some poor throws and a fumble.  Until the final drive - where he threw completion to a 3rd string TE and a 3rd string WR.  Then threw the winning TD pass.  Already a Heisman candidate (he finished 7th last year), he has continued one of the most remarkable stories in football history.

To say that Kellen was "lightly recruited" is an understatement.  Despite throwing a jaw-dropping 173 (Yes - 173!) TDs in high school, the only schools that gave him a sniff were Eastern Washington and Idaho - and eventually BSU.  Despite the stats and the pedigree (son of a coach), he doesn't "look" like a QB. 

In analyzing Kellen's success as QB, he has 3 specific traits:
  1. Calm under pressure
  2. Leadership
  3. Command of the playbook.
In other words, all the things Matt Leinart doesn't have. And all the things that Joe Montana had.

So what does this have to do with Kellen's future in sales?

I have recruited, trained, and developed over 100 salespeople in the last 15 years.  Some when I was a sales manager in my corporate life - and more recently as part of my role as an advisor to my clients.  I have made and/or seen the same mistakes with salespeople over the years.  We can't get past The Look: the good-looking, smooth talker with the impressive resume.  So we hire them, pay an inflated base … and are disappointed by the results. It's not that they suck - they just don't perform with enough consistency where we can trust them.  They do good enough to make us keep them, but not enough to believe in them.   Meanwhile, our competition hired the nerdy looking dude with no corporate experience on his resume - and he is kicking our butt.  If you have any experience managing salespeople, you have seen some variation of this scenario many times.

Why does this happen? Let's take the 3 traits of a great QB from above and apply to a salesperson:
  1. Calm under pressure: like football, this is a combination of a number of scenarios.  For sales, it boils down to one thing.  Under pressure, they don't lie. Because of that, they don't respond to pressure like the smooth-talker does.  They just find other ways to tell the truth about why the customer should buy. 

  2. Leadership: this is a horribly cliched term, but still vital.  In sales, it means full accountability for their performance - and often the performance of the rest of the sales team.  This means they don't get out-worked by anyone - and will police the rest of the team to ensure the same from everyone.

  3. Command of the playbook:  This doesn't mean they follow the talk-tracks and know every word of the sales brochures.  It means they understand the intent of a sales strategy.  They get that prospecting isn't just about the number of people you meet, but about meaningful conversations.  They get that you have to be just as good at presenting as you do understanding the terms of a client agreement.  They get that details matter but not at the expense of the big picture.
I mentioned trust earlier.  Having coached both quarterbacks (although at a youth football level) and salespeople, it boils down to this:  can you trust them to perform?  If not, you hired the wrong person.

Kellen has one more year at BSU - and some sort of shot at an NFL career.  Whenever football is over, there should be a line of people waiting to hire him to sell stuff for them.  In the interim, I encourage business owners and sales managers to stop looking for Matt Leinart or Jamarcus Russell and maybe give a shot to the goofy looking guy who has a proven track record of actually moving product.

Posted via email from Tricycle’s Lifestream

Posted by Editor | Filed Under Branding | 1 Comment 

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