What Drives Your Brand?

October 18, 2010

by thomas golden

What drives brands?

Easy: memories. Our brains remember the recent and the extreme.

Recent:

We remember yesterday. We remember the drive home. We remember the last time we had coffee. We remember the recent memories because it is easy. It is top of mind. We really don’t have to work to remember it. These memories fade fast.

Extreme:

We remember the one time we went to and had this crazy (fill in the blank). We remember our last big play to win the game.  We remember horrific accidents. These instances are easy to recall because they are so different. These memories often stay with us for life.

So What:

What are you doing with your marketing? Are you playing the recent game of “Don’t forget about us,” reminding us everyday that you exist. Or is your marketing trying to create an extreme experience where you delight us frequently by not telling us you are different but proving it.

Image Source

Posted by thomas | Filed Under Branding, Thoughts | 1 Comment 

60 Sec Vid: Airlines

October 12, 2010

This week’s question/ scenario: Southwest Airlines seems to be doing very well as they are currently hiring. They have low price fairs and funny TV ads, so what are they doing right and what is everyone else doing wrong?

This is our eighteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:

1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.

Posted by thomas | Filed Under Branding, Thoughts, Videos | 1 Comment 

Announcement: Online App.

October 12, 2010

Announcing Online Applications

Tricycle is happy to announce that we are now accepting online applications to Tricycle University. Tricycle University is a one-year intensive program where you will learn how to grow, manage and develop your brand. Once accepted in to the program, you will be placed into a small learning pod with other professionals. Over the next 12 months, you will meet with your pod and your instructor both online and offline to go through the program in a cohort-style format.

You can fill out an application on our site at thetricycle.com/onlineapp or visit thetricycle.com/tricycleuniversity for more information. See the screen show below.

Application Screenshot

Posted by thomas | Filed Under Branding, Education, News | 1 Comment 

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