Tricycle works with great organizations to blend strategy, identity, and social interaction to reveal and communicate your true brand to the marketplace.

We call this Social Branding.

We have an in-depth understanding of social media - and how it impacts your brand, your marketing, and your people. Our founders have been involved in applying social media as a business tool during the “early adopter” years. We have been teaching social networking application since 2004; including hosting one of the first “new media” conferences in the US. We continue to learn and be at the forefront of current trends and changes – writing, teaching, and consulting.

Your brand is your presence when you are not present. Your brand is the way people feel when they experience your product or service. Your brand is the legacy that people will remember when you’re long gone. In today’s environment, your brand is determined largely by the people - your customers, employees, influencers, and stake-holders.

Enter social media; a tool that places your brand in the hands of the People.  This is very scary for some organizations.  But for great companies, social media becomes a brand accelerator; a platform for sharing ideas, stories, and connecting people.  It also can serve to accelerate the selling process for both B2B and B2C organizations.   Simply put, when planned and executed properly, social media is the best way to brand your company in a relevant, credible, and cost-effective way.

Check out our resume

Justin Foster	John Hardesty	Sam Swenson
Managing Partner	Managing Partner	Managing Partner
Expertise:Brand Core	Expertise:Brand Identity	Expertise:Brand Interaction
Personal Blog	Personal Blog	Personal Blog
Justin has nearly 20 years of marketing and sales experience in a broad variety of industries including retail, technology, transportation, and consulting. His extensive B2B sales experience honed his ability to communicate value, distill complexity down to simple ideas, and to develop relationships. Prior to starting Tricycle, Justin was the co-founder of BlueLine Grassroots Marketing, a word-of-mouth agency in Boise, Idaho. Justin is a noted blogger and public speaker, and also works with high schools and universities to educate students on marketing and branding trends. He is actively involved in Optimist Youth Football and several other organizations. Raised on a large cattle ranch in Baker City, Oregon, Justin now lives in Greenleaf, Idaho with his wife and two sons.	Johnathan Hardesty is a hybrid of creative talent and a CFO mindset. He calls himself a Creative Executive Officer. His strength is brand identity. His work consistently reflects the strategy and true brand of his clients. His ability to coordinate the skills of his team, fill the needs of the business, and keep the target in sight make him one of the area’s youngest and brightest executives in the Northwest. With John no longer is there a choice between right brain or left brain. A co-founder and the CEO of Tricycle Consulting, Johnathan’s goal is to become recognized as a thought leader in the branding world. And to switch the paradigm of how people view their brand. And the way other’s view their brand at the same time. Check his personal blog for more info!	Sam Swenson, CTO, is the expert on usability and user experience at Tricycle. Sam brings a unique blend of technical prowess and usability with over 10 years industry experience as a graphic designer, flash developer, owner of a web development firm and and two marketing companies; he understands the technical aspects of reaching an audience and providing them with an immersive experience. Sam is a stand-out in predicting and designing user experience through rock solid UI design with the experience to anticipate the constraints and capabilities of the development medium. Add to this a good dose of humor and Sam brings a candid view to the field of user experience and usability. After having living life in the big cities of Seattle, Chicago, and Denver, Sam has settled back in his hometown of Boise to raise his family.