This is our fourteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:

1) Justin has 60 seconds to answer a given question.

2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.

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Register now at http://thetricycle.com/store

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Valuology-

by Thomas Golden

The study of value, in particular- the study of value in relation to business applications and the practice of bringing value to your customers, COINs, prospects and employees.

Do you provide value?

Here is how you could provide value...
1. Do you take care of hassles your competitors provide?
2. Do you take extra steps to insure you have the best product/ service?
3. Do you have a developed program so you can listen to your customers and change accordingly?

Here’s how you’ll know if you do…
1. Are your customers delighted in you?
2. Are your customers your best sales people?
3. Are your customers providing valuable feedback?

Notice where the focus is: your customers. It is about them, not you.

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Sep 1- 4:30-7:15pm Dave Lakhani (local author) Business at the Ball Park "How to sell when nobody's buying" sponsored by Dex One Local Marketing at Boise Hawks Stadium with game after, food and drink included. Find more information here

Sep 8- Local Leaders Forum 5-8:30pm Linen Building 1402 West Grove St, Boise Brandon Wright leads the key issues in today's Boise market to local Business leaders, food, refreshments, networking sponsored by Dex One local Marketing Group (real issues with real solutions). Find more information here.

Sep 15- Justin Foster, President and Founder of the branding firm Tricycle, presents a 60 minute discussion from that provides the secret to true differentiation: love! Registration at 9am, Event 9:30-11am. Find more information here.

Sep 30- Meridian Business Day 4. Find more information here.

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