KTVB Appearance
November 18, 2010
Justin Foster had another opportunity be a guest with Carolyn Holly on the “It’s Your Business” segment of KTVB’s noon news on November 18. You can see the clip above.
Here are the 4 marketing trends for 2011 Justin talked about:
- Crowd-sourcing: engaging with your customers to help market your business.
- Hyper-local: marketing to narrow audiences; typically geographic areas.
- Web findability: creating a web presence that makes your business easy to find.
- Social media quitters: businesses bailing on social media efforts because of lack of results.
As always, we are interested to hear from you. What other marketing-related trends are you seeing?
What Drives Your Brand?
October 18, 2010
by thomas golden
What drives brands?
Easy: memories. Our brains remember the recent and the extreme.
Recent:
We remember yesterday. We remember the drive home. We remember the last time we had coffee. We remember the recent memories because it is easy. It is top of mind. We really don’t have to work to remember it. These memories fade fast.
Extreme:
We remember the one time we went to and had this crazy (fill in the blank). We remember our last big play to win the game. We remember horrific accidents. These instances are easy to recall because they are so different. These memories often stay with us for life.
So What:
What are you doing with your marketing? Are you playing the recent game of “Don’t forget about us,” reminding us everyday that you exist. Or is your marketing trying to create an extreme experience where you delight us frequently by not telling us you are different but proving it.
60 Sec Vid: Airlines
October 12, 2010
This week’s question/ scenario: Southwest Airlines seems to be doing very well as they are currently hiring. They have low price fairs and funny TV ads, so what are they doing right and what is everyone else doing wrong?
This is our eighteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
Announcement: Online App.
October 12, 2010
Announcing Online Applications
Tricycle is happy to announce that we are now accepting online applications to Tricycle University. Tricycle University is a one-year intensive program where you will learn how to grow, manage and develop your brand. Once accepted in to the program, you will be placed into a small learning pod with other professionals. Over the next 12 months, you will meet with your pod and your instructor both online and offline to go through the program in a cohort-style format.
You can fill out an application on our site at thetricycle.com/onlineapp or visit thetricycle.com/tricycleuniversity for more information. See the screen show below.
Application Screenshot
We’ve Moved
September 30, 2010
Just thought we would fill you in on some of the changes that have been happening recently at Tricycle. Other than moving to 615 W. Hays Street, we also have some staff that you probably haven’t had the opportunity to meet yet. Check them out below, we have some very cool and interesting people. You can contact any of us by sending a note to: info AT thetricycle DOT com We don’t like spam, hence the funny formatting.
-
Subscribe to the Blog
