37 Sec Rant: Boomers
September 2, 2010
Topic: Baby Boomers
A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.
60 Sec: Case Study
September 1, 2010
This is our fourteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
I’d come for reason #5
August 31, 2010
Register now at http://thetricycle.com/store
Valuology
August 26, 2010
Valuology-
by Thomas Golden
The study of value, in particular- the study of value in relation to business applications and the practice of bringing value to your customers, COINs, prospects and employees.
Do you provide value?
Here is how you could provide value...
1. Do you take care of hassles your competitors provide?
2. Do you take extra steps to insure you have the best product/ service?
3. Do you have a developed program so you can listen to your customers and change accordingly?
Here’s how you’ll know if you do…
1. Are your customers delighted in you?
2. Are your customers your best sales people?
3. Are your customers providing valuable feedback?
Notice where the focus is: your customers. It is about them, not you.
September Events
August 25, 2010
Sep 1- BYP Monthly Luncheon Find more information here.
Sep 1- 4:30-7:15pm Dave Lakhani (local author) Business at the Ball Park "How to sell when nobody's buying" sponsored by Dex One Local Marketing at Boise Hawks Stadium with game after, food and drink included. Find more information here
Sep 8- Local Leaders Forum 5-8:30pm Linen Building 1402 West Grove St, Boise Brandon Wright leads the key issues in today's Boise market to local Business leaders, food, refreshments, networking sponsored by Dex One local Marketing Group (real issues with real solutions). Find more information here.
Sep 15- Justin Foster, President and Founder of the branding firm Tricycle, presents a 60 minute discussion from that provides the secret to true differentiation: love! Registration at 9am, Event 9:30-11am. Find more information here.
Sep 30- Meridian Business Day 4. Find more information here.
37 Sec Rant: Bank Ads
August 25, 2010
A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts. facebook.com/thetricycle
thetricycle.com
60 Sec: Social Media
August 24, 2010
This is our thirteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
You can also view this video in HD on YouTube.
Still Trying to Buy Love?
August 23, 2010
In case you missed it, the economy stinks. Yet, you still have stuff to sell and a business to run. You’d think the bad economy would create less noise and confusion in the marketplace, but it has actually made it worse. Companies are desperate to stand out; to be heard. So they over-promote, over-sell, and over-spend on marketing. Sounds fun, huh?
What if there was a different way?
What if you decided not to add to the noise?
What if you decided to earn more love instead of trying to buy attention?
Justin Foster, President and Founder of the branding firm Tricycle, presents a 60 minute discussion that provides the secret to true differentiation: love! In this fun, interactive session, you will learn how to:
- Change the obsolete thinking that causes over-promotion.
- Treat every relationship that touches your brand as unique and different.
- Implement a unique approach to earn new business from existing relationships.
- Attract the right people to your business- customers, employees, and influencers.
- Use the language of love in your marketing and internal communications.
As with all of Justin’s presentations, “You Can’t Buy Love” will be thought provoking and humorous - and give you plenty of ideas you can immediately implement in your company. This isn’t some warm and fuzzy approach to business. “You Can’t Buy Love” reveals how to grow your brand, increase sales, and create a meaningful, relevant presence in the marketplace all without adding to the noise and sacrificing your ethics.
Details
Date: September 15
Location: Wahooz
Cost: $10/ person. RSVP Here.
Registration: 9:00-9:30am
Presentation: 9:30-10:30am
Question and Answer: 10:30-11:00am
What is Twitter?
August 19, 2010
60 Sec: Most Marketing
August 17, 2010
This is our twelfth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
You can also view this video in HD on YouTube.
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