October 12, 2010
Announcing Online Applications
Tricycle is happy to announce that we are now accepting online applications to Tricycle University. Tricycle University is a one-year intensive program where you will learn how to grow, manage and develop your brand. Once accepted in to the program, you will be placed into a small learning pod with other professionals. Over the next 12 months, you will meet with your pod and your instructor both online and offline to go through the program in a cohort-style format.
August 23, 2010
In case you missed it, the economy stinks. Yet, you still have stuff to sell and a business to run. You’d think the bad economy would create less noise and confusion in the marketplace, but it has actually made it worse. Companies are desperate to stand out; to be heard. So they over-promote, over-sell, and over-spend on marketing. Sounds fun, huh?
What if there was a different way?
What if you decided not to add to the noise?
What if you decided to earn more love instead of trying to buy attention?
Justin Foster, President and Founder of the branding firm Tricycle, presents a 60 minute discussion that provides the secret to true differentiation: love! In this fun, interactive session, you will learn how to:
- Change the obsolete thinking that causes over-promotion.
- Treat every relationship that touches your brand as unique and different.
- Implement a unique approach to earn new business from existing relationships.
- Attract the right people to your business- customers, employees, and influencers.
- Use the language of love in your marketing and internal communications.
As with all of Justin’s presentations, “You Can’t Buy Love” will be thought provoking and humorous - and give you plenty of ideas you can immediately implement in your company. This isn’t some warm and fuzzy approach to business. “You Can’t Buy Love” reveals how to grow your brand, increase sales, and create a meaningful, relevant presence in the marketplace all without adding to the noise and sacrificing your ethics.
Date: September 15
Cost: $10/ person. RSVP Here.
Question and Answer: 10:30-11:00am
May 20, 2010
Justin Foster, President and Founder of Tricycle, spoke at the Boise Business Builder Day on May 19, 2010. He spoke on the importance of branding. Here are a few segments from his presentation.
Also, you can view more videos of his presentation, audience questions as well as all of the Tricycle videos on our YouTube Channel.
November 18, 2009
Who can you sell to right now? Every company has under-utilized audiences; pockets of potential customers that would buy from you if they heard the right message and were made the right offer.
Our “One Audience” Business Growth Initiative is a 30 day program to help you uncover that one audience that is most likely to buy from you. The “One Audience” initiative includes:
- Assessing market potential.
- Reviewing your current offerings.
- Finding the ideal audience to market to.
- Creating the perfect message and value proposition.
- Determining the best and most cost-effective tactics.
- Establishing roles, timeline, and sales goals.
- Coaching and accountability sessions throughout the process.
Our standard fee for this type of program is $3000. However, we wanted to take our own medicine by being creative and bold, so here is our offer:
$1500 for the 30 day program +
If we help you exceed your sales goals, we receive an agreed-to performance bonus.
This offer is limited to the first 10 companies that sign agreements with us. Of course, we are honoring exclusivity on a first-come, first served basis.
To order the “One Audience” Business Growth Initiative go here. The “One Audience” offering is at the bottom of the product page.
If you attended the November Ultra Clean Smoke Out, ask for your code for an additional discount.
November 5, 2009
Change Happens Fast, Are You Staying Relevant?
On a quarterly basis George Fox University’s Boise Center hosts an event that opens a dialogue regarding pressing issues and solutions of our day. These events are open to the community and are supported by the university’s alumni and friends. At each event, we honor an outstanding leader, or panel of leaders, from business to serve as distinguished speakers on topics of pressing concern.
GFU-Boise Center’s next speaker series event will host Justin Foster!
Justin will be presenting “Relevance 2.0 - Five Must-Know Trends to Stay Relevant.” This thought-provoking, insightful presentation highlights trends such as the influence of Gen Y on business, how everyone is now part of “The Media”, the rise of personal brands, how social media is redefining networking and relationships, and the 6 must-have technical tools for business professionals. This presentation will inspire the audience to embrace change, continue learning, and use these trends to create a competitive edge.
Justin Foster is the co-founder of Tricycle, a Boise, Idaho-based firm that works with organizations to build bold, creative, and disciplined brands. Justin consults and speaks on branding and marketing trends; with expertise in generational shifts, personal branding, social media and creating customer-driven brands. Justin has conducted more than 250 workshops as far away as Kuala Lumpur, Malaysia. In addition to consulting and speaking, Justin is a husband, dad, and football coach.
Please join us on November 6th, from 7:30 - 9:00 am at the Courtyard Marriott hotel in Meridian.
August 28, 2009
The Trike Show with special guest Thomas Golden!
In this episode of the “The Trike Show“, Justin is joined by one of Tricycle’s own, Thomas Golden. This is a special inside look into the Trike garage and a behind the scenes look. Thomas recently graduated from Boise State University in May of 2009. In July, he began working with Tricycle as a brand coordinator. As a BC, Thomas focuses on both internal and external projects. Justin and Thomas discuss what a marketing education actually looks like, phasing out of mass media marketing and personal branding.
June 16, 2009
Listen to Justin Foster on the subject of “Can You Sell?”
He will teach you how to become a rainmaker in any economy! If you are not getting the sales results you want? If it is getting more and more difficult to find new business? If your income is dropping? Quit blaming the economy and focus on who can really change this … YOU!
Listen to Justin by clicking on the player or download: