“One Audience” Initiative

November 18, 2009

Who can you sell to right now? Every company has under-utilized audiences; pockets of potential customers that would buy from you if they heard the right message and were made the right offer.

Our “One Audience” Business Growth Initiative is a 30 day program to help you uncover that one audience that is most likely to buy from you.  The “One Audience” initiative includes:

  • Assessing market potential.
  • Reviewing your current offerings.
  • Finding the ideal audience to market to.
  • Creating the perfect message and value proposition.
  • Determining the best and most cost-effective tactics.
  • Establishing roles, timeline, and sales goals.
  • Coaching and accountability sessions throughout the process.

Our standard fee for this type of program is $3000.  However, we wanted to take our own medicine by being creative and bold, so here is our offer:

$1500 for the 30 day program +

If we help you exceed your sales goals, we receive an agreed-to performance bonus.

This offer is limited to the first 10 companies that sign agreements with us.  Of course, we are honoring exclusivity on a first-come, first served basis.

To order the “One Audience” Business Growth Initiative go here.  The “One Audience” offering is at the bottom of the product page.

If you attended the November Ultra Clean Smoke Out, ask for your code for an additional discount.

EVENT: Staying Relevant?

November 5, 2009

Change Happens Fast, Are You Staying Relevant?

On a quarterly basis George Fox University’s Boise Center hosts an event that opens a dialogue regarding pressing issues and solutions of our day. These events are open to the community and are supported by the university’s alumni and friends. At each event, we honor an outstanding leader, or panel of leaders, from business to serve as distinguished speakers on topics of pressing concern.

GFU-Boise Center’s next speaker series event will host Justin Foster!

Justin Foster

Justin will be presenting “Relevance 2.0 - Five Must-Know Trends to Stay Relevant.” This thought-provoking, insightful presentation highlights trends such as the influence of Gen Y on business, how everyone is now part of “The Media”, the rise of personal brands, how social media is redefining networking and relationships, and the 6 must-have technical tools for business professionals.  This presentation will inspire the audience to embrace change, continue learning, and use these trends to create a competitive edge.

Justin Foster is the co-founder of Tricycle, a Boise, Idaho-based firm that works with organizations to build bold, creative, and disciplined brands. Justin consults and speaks on branding and marketing trends; with expertise in generational shifts, personal branding, social media and creating customer-driven brands. Justin has conducted more than 250 workshops as far away as Kuala Lumpur, Malaysia. In addition to consulting and speaking, Justin is a husband, dad, and football coach.

Please join us on November 6th, from 7:30 - 9:00 am at the Courtyard Marriott hotel in Meridian.

Trike Show: Thomas Golden

August 28, 2009

The Trike Show with special guest Thomas Golden!

In this episode of the “The Trike Show“, Justin is joined by one of Tricycle’s own, Thomas Golden. This is a special inside look into the Trike garage and a behind the scenes look. Thomas recently graduated from Boise State University in May of 2009. In July, he began working with Tricycle as a brand coordinator. As a BC, Thomas focuses on both internal and external projects.  Justin and Thomas discuss what a marketing education actually looks like, phasing out of mass media marketing and personal branding.

 
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Podcast: Can You Sell?

June 16, 2009

Listen to Justin Foster on the subject of “Can You Sell?”

He will teach you how to become a rainmaker in any economy! If you are not getting the sales results you want? If it is getting more and more difficult to find new business? If your income is dropping? Quit blaming the economy and focus on who can really change this … YOU!

Listen to Justin by clicking on the player or download:

Tricycle - Can You Sell? Presentation
View more Microsoft Word documents from Justin Foster.
 
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Podcast: Rapid Fire Webinar

June 5, 2009

From our June 5th “Rapid Fire” webinar session where we answered 45 questions related to marketing, branding, technology, or trends in 45 minutes.  To view the PowerPoint, click here.

Part webinar, part podcast, part radio show, the “Trike Show” features Tricycle co-founders Justin Foster and John Hardesty discussing how to be bold, creative, and disciplined with your branding and marketing. Blunt, knowledgeable, and irreverent, we give unfiltered opinions on topics such as social media, branding strategy, word-of-mouth, design, sales, advertising, and more.

 
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Podcast: Craig Zuber

June 5, 2009

You Should Know … Craig Zuber!

Another addition to the “You Should Know” series on The Trike Show we site down with Craig Zuber, Founder of the Zuber Group.  A Marine and entrepreneur Craig shares his bold thoughts on business combat and preparing for battle in the trenches of business. Listen in to Craig’s black/white view of the world by clicking on the link below or downloading for free.

 
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Today’s Rainmaker Special!

May 8, 2009

For those of you that attended Justin Foster’s “Can You Sell?” workshop today we are offering a one-day special on our Rainmaker Program! Buy today and save $250! Click to here to purchase now!

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Can You Sell? - Workshop

May 5, 2009

Can You Sell?
How to Become a Rainmaker in Any Economy!

Not getting the sales results you want?  Is it getting more and more difficult to find new business?  Is your income dropping?  Quit blaming the economy and focus on who can really change this …

YOU!

In his typical thought-provoking way, Justin Foster will be discussing:

•    Selling yourself first; not your product.
•    Dressing and acting “Half-Up.”
•    Social media … and other modern must-have tools.
•    Relationship Broker: The 4th Level of Professional Selling
•    5 action steps to selling right now!

This workshop is a call to arms for small business owners, solo professionals, corporate sales teams – anyone who needs to move the needle right now!


To register for this free workshop, click here

Details

Speaker:  Justin Foster, Managing Partner at Tricycle Brand Development
Date:  Friday - May 8, 2009
Time:  9:00am – 11:30am
Location: CW Moore Building - 250 S 5th St in Downtown Boise
Cost:  Free (Registration Required)

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FREE Webinar on 5/1/09

April 29, 2009

On Friday, May 1, 2009 at 9:00 AM MDT, Tricycle Brand Development is hosting a free 60 minute webinar called “Don’t Get Left Behind :: How great brands stay relevant in an ever changing world”.

In this wide-ranging discussion, Tricycle co-founders Justin Foster and John Hardesty will break down 6 examples of great brands that are adapting and growing by avoiding these mistakes:
Learn how the example companies are creating a sense of value and urgency within the marketplace.  And how they are removing the Guessing Game out of their marketing and branding efforts.  This webinar is for any business owner, marketing manager, or sole proprietor that wants to learn how to be more disciplined, creative, and bold with their brands.
To register for the webinar, click here.

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