June Events
June 9, 2010
Ultraclean Smokeout
When: June 17 from 11am to 2pm
Where: Hawk’s Stadium
Why: This is a fun networking event.
About the event:
Brandon Wright of UltraClean stated, “The Boise Hawks is opening up the stadium at 11am and we are going to have a contest, 20 people are going to give their 30 second commercial, we will pick the top five (crowd decides) and then its a show down with new rules (announced at that time to make it interesting). The top winner will get an amazing prize. The Value is you get to pitch your business to the crowd. Then at 11:30am we will open up the concession stands, the field, the dugout, locker rooms, take a tour of the park, play catch or Frisbee in the outfield, batting in the infield, do what you want and have fun. This event is all FREE donated by the Hawks. June 17th at 11am till 2pm. See you there.”
Note: This is not a Tricycle event, but an event we highly recommend.
New Director of Marketing
June 4, 2010
Thomas Golden Moves from Brand Coordinator to Director of Marketing
At Tricycle, we believe that every organization needs to have discipline and accountability with their marketing. Every organization needs to have a position who’s role is dedicated to focusing these efforts. We often recommend to our clients that they should hire a brand evangelist. As Tricycle continues to become more focused and disciplined, we have decided to take our own medicine.
Tricycle is excited to announce that Thomas Golden, formerly Tricycle’s Brand Coordinator, has been named as the Director of Marketing. Thomas will now be in charge of all Tricycle’s marketing efforts. This new position will allow him to dedicate his time to specifically managing Tricycle’s brand.
Thomas commented on his new role as the Director of Marketing, “I am excited to take on this new role. I know the organization and I can’t wait to help Tricycle focus our marketing, while striving to remain the quirky brand we know and love.”
Find more about Thomas on his blog, his Twitter page or his LinkedIn profile.
KTVB Features J. Foster
June 2, 2010
On May 28, Justin Foster was featured on Idaho’s KTVB “It’s Your Business” segment. Justin spoke on the importance of branding your product.
Job Opportunity
May 29, 2010
Tricycle is looking for new member. Check out the job description below.
Position: Executive Assistant
Description: Executive Assistant role as “Chief Noise Remover” for a small, fun and growing branding firm. This is an excellent entry-level opportunity for someone looking to start their career in marketing and communications. Primary responsibilities are
- general client care
- office administration
- scheduling
- meeting/event preparation
- basic bookkeeping
This role requires a friendly, out-going person who can work independently. Must be self-motivated, organized, and have a genuine Go-Giver™ attitude. Ability to effectively use Adobe Photoshop/Illustrator and QuickBooks a plus.
To apply, post a video on YouTube convincing us that you are right for this role. Videos should be no more than 2 minutes. Send the link to info@thetricycle.com.
Boise’s Mad Men
March 16, 2010
Justin Foster was recently featured in Boise Urban Liaison in the article “Boise’s ‘MadMen’ 2010″. Urban Liaison spoke with four marketing professionals about how technology and social networking are changing the game. Read Justin’s thoughts as well as the full article here.
“One Audience” Initiative
November 18, 2009
Who can you sell to right now? Every company has under-utilized audiences; pockets of potential customers that would buy from you if they heard the right message and were made the right offer.
Our “One Audience” Business Growth Initiative is a 30 day program to help you uncover that one audience that is most likely to buy from you. The “One Audience” initiative includes:
- Assessing market potential.
- Reviewing your current offerings.
- Finding the ideal audience to market to.
- Creating the perfect message and value proposition.
- Determining the best and most cost-effective tactics.
- Establishing roles, timeline, and sales goals.
- Coaching and accountability sessions throughout the process.
Our standard fee for this type of program is $3000. However, we wanted to take our own medicine by being creative and bold, so here is our offer:
$1500 for the 30 day program +
If we help you exceed your sales goals, we receive an agreed-to performance bonus.
This offer is limited to the first 10 companies that sign agreements with us. Of course, we are honoring exclusivity on a first-come, first served basis.
To order the “One Audience” Business Growth Initiative go here. The “One Audience” offering is at the bottom of the product page.
If you attended the November Ultra Clean Smoke Out, ask for your code for an additional discount.
EVENT: Staying Relevant?
November 5, 2009
Change Happens Fast, Are You Staying Relevant?
On a quarterly basis George Fox University’s Boise Center hosts an event that opens a dialogue regarding pressing issues and solutions of our day. These events are open to the community and are supported by the university’s alumni and friends. At each event, we honor an outstanding leader, or panel of leaders, from business to serve as distinguished speakers on topics of pressing concern.
GFU-Boise Center’s next speaker series event will host Justin Foster!
Justin will be presenting “Relevance 2.0 - Five Must-Know Trends to Stay Relevant.” This thought-provoking, insightful presentation highlights trends such as the influence of Gen Y on business, how everyone is now part of “The Media”, the rise of personal brands, how social media is redefining networking and relationships, and the 6 must-have technical tools for business professionals. This presentation will inspire the audience to embrace change, continue learning, and use these trends to create a competitive edge.
Justin Foster is the co-founder of Tricycle, a Boise, Idaho-based firm that works with organizations to build bold, creative, and disciplined brands. Justin consults and speaks on branding and marketing trends; with expertise in generational shifts, personal branding, social media and creating customer-driven brands. Justin has conducted more than 250 workshops as far away as Kuala Lumpur, Malaysia. In addition to consulting and speaking, Justin is a husband, dad, and football coach.
Please join us on November 6th, from 7:30 - 9:00 am at the Courtyard Marriott hotel in Meridian.
Trike Show: John Foster
September 11, 2009
The Trike Show with special guest John Foster!
In this episode of the “The Trike Show“, Justin is joined by John Foster. John is a political hack for Walt Minnick, the Congressman for Idaho’s 1st District. John has lived all over the world, worked in journalism and politics and is an entrepreneur at heart. Helping to aid and guide the brand of Congressman Minnick, John is very talented. Listen in as Justin and John discuss Idaho and national politics, the new role of journalism and protecting the brand of Walt Minnick.
Today’s Rainmaker Special!
May 8, 2009
For those of you that attended Justin Foster’s “Can You Sell?” workshop today we are offering a one-day special on our Rainmaker Program! Buy today and save $250! Click to here to purchase now!
Summer Newsletter
July 7, 2008
This is a post of the eNewsletter we sent out last week …
Greetings from the Tricycle Crew - Justin, John, and Sam!
We wanted to update everyone on what have been working on in the Tricycle garage - new workshops and services, blogs and videos, and more! As always, if you don’t wish to receive these updates, just let us know via reply - or click on “unsubscribe” below.
“How To” Workshops
We have created a series of “micro-workshops” to give you hands-on knowledge and expert information on all of the tools and tactics of modern marketing, branding, and business. For the next 2 months, we will covering social media tools. After that, we will be bringing in outside experts to talk about media buying, public relations, web marketing/SEO, intellectual property, and more. These workshops will all be held at our office at 702 W. Idaho. We are on the 10th floor of the KeyBank building on Capitol and Idaho.
Blogging - From Beginner to Rock Star
Blogging is not a fad. It is the next generation of communication.
Blogging 101 - Tuesday, July 8th - 9:00 am - 11:00 am.
Blogging 201 - Tuesday, August 5 - 9:00 am - 11:00 am
Blogging 301 - Tuesday, August 26 - 9:00 am - 11:00 am
Cost is $100/person. If you register for all 3, you receive a $100 discount. Seating is limited to 10 and a laptop is required. For more information and to register, click here.
Understanding Social Networking
Social Networking is not a fad. It is the next generation of relationship management.
Social Networking 101 - Tuesday, July 15th - 9:00 am - 11:00 am
Social Networking 201 - Tuesday, July 22nd - 9:00 am - 11:00 am
Social Networking 301 - Tuesday, July 29th - 9:00 am - 11:00 am
Cost is $100/person. If you register for all 3, you receive a $100 discount. Seating is limited to 10 and a laptop is required. For more information and to register, click here.
Full Workshops
Personal Branding III - Tuesday, July 24
On Tuesday, July 24, we are conducting our 3rd rendition of our personal branding workshop - “Brand Yourself :: Becoming an Icon”. As before, it will be held at George Fox University (Meridian, ID campus) from 9:30 am - 3:00 pm. The cost is $300/person (group discounts available). Refreshments/lunch included. Based on the great reviews we received from the last two workshops, the primary take-aways are clarity about your personal brand, and how to create a personal branding strategy. As we have said before, it is critical to develop a brand separate from your company.
For more information and to register, click here.
Note: If you are receiving this e-mail outside of the Boise area, we are happy to travel to your location to provide the same workshops. Just contact us for details and arrangements.
Recent Tricycle Ideas
Post: The Story of PicklePops!
Video: Transparency
Video: McCain’s Simple Idea
Video: Obama’s Simple Idea
Purpose Inspires Action
We have created a 3-step process for helping to develop great brands. For our existing clients, this process will be familiar. It provides the opportunity to engage with us on a 1-on-1 basis to create direction, discipline, and accountability for your brand. It is the tangible manifestation of our ideas - 1000 Year Brand, Simple Idea, and more. To review a PDF of the offering, click here.
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