Greetings from the Tricycle Crew - Justin, John, and Sam!

We wanted to update everyone on what have been working on in the Tricycle garage - new workshops and services, blogs and videos, and more!  As always, if you don’t wish to receive these updates, just let us know via reply - or click on “unsubscribe” below.

“How To” Workshops

We have created a series of “micro-workshops” to give you hands-on knowledge and expert information on all of the tools and tactics of modern marketing, branding, and business.  For the next  2 months, we will covering social media tools.  After that, we will be bringing in outside experts to talk about media buying, public relations, web marketing/SEO, intellectual property, and more.  These workshops will all be held at our office at 702 W. Idaho.  We are on the 10th floor of the KeyBank building on Capitol and Idaho.

Blogging - From Beginner to Rock Star
Blogging is not a fad.  It is the next generation of communication.

Blogging 101 - Tuesday, July 8th - 9:00 am - 11:00 am.

Blogging 201 -  Tuesday, August 5 - 9:00 am - 11:00 am

Blogging 301 - Tuesday, August 26 - 9:00 am - 11:00 am

Cost is $100/person.  If you register for all 3, you receive a $100 discount.  Seating is limited to 10 and a laptop is required. For more information and to register, click here.

Understanding Social Networking

Social Networking is not a fad.  It is the next generation of relationship management.

Social Networking 101 - Tuesday, July 15th - 9:00 am - 11:00 am

Cost is $100/person.  If you register for all 3, you receive a $100 discount.  Seating is limited to 10 and a laptop is required. For more information and to register, click here.

On Tuesday, July 24, we are conducting our 3rd rendition of our personal branding workshop - “Brand Yourself :: Becoming an Icon”.  As before, it will be held at George Fox University (Meridian, ID campus) from 9:30 am - 3:00 pm.  The cost is $300/person (group discounts available). Refreshments/lunch included.  Based on the great reviews we received from the last two workshops, the primary take-aways are clarity about your personal brand, and how to create a personal branding strategy.  As we have said before, it is critical to develop a brand separate from your company.

For more information and to register, click here.

Note:  If you are receiving this e-mail outside of the Boise area, we are happy to travel to your location to provide the same workshops.  Just contact us for details and arrangements.

Recent Tricycle Ideas

Post:  10 Traits of a 1000 Year Brand

Post:  The Story of PicklePops!

Post:  3 Revelations of Branding

Video:  Transparency
Video:  McCain’s Simple Idea

Video:  Obama’s Simple Idea

Purpose Inspires Action

We have created a 3-step process for helping to develop great brands.  For our existing clients, this process will be familiar.  It provides the opportunity to engage with us on a 1-on-1 basis to create direction, discipline, and accountability for your brand.   It is the tangible manifestation of our ideas - 1000 Year Brand, Simple Idea, and more.  To review a PDF of the offering, click here.

Tricycle Presents Blogging - From Beginner to Rockstar

This workshop package includes reserved seating for all three workshop stages in the series - Blogging 101, 201, and 301 workshops.

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Tuesday July 8th, 9am - 11am - Blogging 101 This workshop provides you the knowledge, tools, and resources you need to start blogging. We’ll even show you how to promote your blog to your audience; your clients, your friends … or even the whole world.
Attendees will actual create a free, live blog site during this session.

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Tuesday Aug 5th, 9am-11am - Blogging 201 This workshop will help you to focus your efforts, find your audience, and maximize the distribution of your blog. We’ll also learn from the wisdom of other pro bloggers; their mistakes and successes.

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Tuesday Aug 26th, 9am-11am - Blogging 301 Your blog can generate revenue, garner new, more effective relationships both with your audience and other with like-minds and interests.

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What you’ll learn throughout the 3-workshop series:

• “Blogging” is 6000 years old.

• How to quickly and easily build a blog site.

• How to use your blog to promote your personal brand.

• What metrics to measure and track.

• How to write effective content.

• Finding your niche.

• Integration social tools to extend your blog’s reach.

• Promoting and marketing your blog.

• Secrets of successful blogs and bloggers.

• Strategize your blog’s earning potential.

• Blog networks.

• Blogging for money.

• Tips from profitable blogs.

Tricycle Presents - Social Networking

This workshop package includes reserved seating for all three workshop stages in the ‘Tricycle Presents : Social Networking’ series - Social Networking 101, 201, and 301 workshops.

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Tuesday July 15th, 9am-11am - Social Networking 101 is a comprehensive workshop on how to practically implement the top social networking tools - LinkedIn, Facebook, and Twitter into your business and personal routine.

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Tuesday July 22nd, 9am-11am - Social Networking 201 is a comprehensive workshop on pro-actively engaging your audience through some of the top social networking tools - LinkedIn, Facebook, and Twitter.

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Tuesday July 29th, 9am-11am - Social Networking 301 takes you beyond the day-to-day uses of the social networking tools and introduces you to new strategies and techniques for combining technologies and interest-groups to increase your relationship pool.

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What you’ll learn throughout the 3-workshop series:

• How to set-up LinkedIn, Facebook, and Twitter accounts.

• How to use these tools to connect with other people.

• How to become an on-line “thought leader”.

• What metrics to measure and track.

• How to become a ‘power searcher’ - maximizing the search functions to find the right people.

• Multi-Tier networking - How to understand and interact with your friend’s or associates networks.

• The recommendation - Making and receiving recommendations that make a difference.

• Finding business - Hunting skills for the employer and the employee.

• Groups - Strategies for joining and creating groups.

• Q&A as a tool.

• Social networks as brand extensions.

• Practices to avoid.

• Writing the right message

• Karma within social networking

• Feeding your network - connect your audience to what you’re offering and what you’re doing.

• The funnel - combining, updating and modifying your accounts faster.