EVENT: Staying Relevant?

November 5, 2009

Change Happens Fast, Are You Staying Relevant?

On a quarterly basis George Fox University’s Boise Center hosts an event that opens a dialogue regarding pressing issues and solutions of our day. These events are open to the community and are supported by the university’s alumni and friends. At each event, we honor an outstanding leader, or panel of leaders, from business to serve as distinguished speakers on topics of pressing concern.

GFU-Boise Center’s next speaker series event will host Justin Foster!

Justin Foster

Justin will be presenting “Relevance 2.0 - Five Must-Know Trends to Stay Relevant.” This thought-provoking, insightful presentation highlights trends such as the influence of Gen Y on business, how everyone is now part of “The Media”, the rise of personal brands, how social media is redefining networking and relationships, and the 6 must-have technical tools for business professionals. This presentation will inspire the audience to embrace change, continue learning, and use these trends to create a competitive edge.

Justin Foster is the co-founder of Tricycle, a Boise, Idaho-based firm that works with organizations to build bold, creative, and disciplined brands. Justin consults and speaks on branding and marketing trends; with expertise in generational shifts, personal branding, social media and creating customer-driven brands. Justin has conducted more than 250 workshops as far away as Kuala Lumpur, Malaysia. In addition to consulting and speaking, Justin is a husband, dad, and football coach.

Please join us on November 6th, from 7:30 - 9:00 am at the Courtyard Marriott hotel in Meridian.

Posted by thomas | Filed Under Branding, Education, News, Presentations | 1 Comment

4 C’s of Social Media

June 16, 2009

This our standard presentation for helping executive teams understand the rise and influence of social media. We discuss the conditions that created social media, various tools, then dive in to the 4 C’s of successful social media implementaiton - Culture, Content, Conversations, and Conversions. Available as a keynote or a workshop. Click here to schedule a session.

Tricycle 4 Cs Of Social Media

View more Microsoft Word documents from Justin Foster.

Posted by justin | Filed Under Presentations, social media | 1 Comment

Today’s Rainmaker Special!

May 8, 2009

For those of you that attended Justin Foster’s “Can You Sell?” workshop today we are offering a one-day special on our Rainmaker Program! Buy today and save $250! Click to here to purchase now!

Posted by john | Filed Under Education, News, Presentations | Leave a Comment

“Don’t Pee in the Pool” Webinar

February 19, 2009

Friday, May 22, 2009 from 10:00am - 11:00am (MST)

How social media is being polluted by ignorance, lazy people, and bad behavior!

In this free-wheeling, podcast-style webinar, Tricycle co-founders Justin Foster and John Hardesty have an unfiltered discussion on the various ways that the mass adoption of social media is “polluting the community pool”.

Especially targeted for small business owners, John and Justin cover a broad range of social media taboos, tips, and insights - including:

The myth of “social media marketing”.
5 simple rules to live by.
The “North Korea” approach to employee usage
How marketing departments are the wrong department to implement social media
8 “Don’t Be That Guy/Girl” tips

REGISTER HERE!

It’s free, so spread the word.

Posted by justin | Filed Under Presentations, social media | Leave a Comment

Mayor of Youville

April 23, 2008

“Personal branding” is a new term, but not a new concept. Going back thousands of years, the legends have been people not companies. It wasn’t until the era of mass marketing that companies became famous. As mass marketing loses its influence, we are moving to an era of individualism; where we trust people people not entities. In other words, this era marks the return of legends. Except instead of Davy Crockett, we have Steve Jobs.

In many ways, personal branding is like running for the mayor of a small town. We call it “Youville”. It has a population of around 10,000. In this race, not everybody needs to know who you are; just enough to create buzz. Of course, doing a little advertising and PR doesn’t hurt - but the real work is going to the Rotary lunches, meeting with influencers, hanging out at the coffee shop, etc.

Let’s take this out of the allegory to the reality. The above scenario applies to anyone that really wants to be relevant. If you are a CEO, you are the face of the company. If you are a consultant or freelancer, you are the product. If you are a salesperson, you know that your customers by from YOU not your company. In short, you have to own your own brand. These means going beyond resumes to create an on-line and off-line presence.

If you want to learn more, we are conducting a workshop about personal branding on May 9, 2008. Click here for more info.

Posted by justin | Filed Under Presentations | Leave a Comment

Marketing from the Inside Out

February 19, 2008

As we have mentioned before, when you are ready to “go to market” your first step should be internal. This was the premise of a webinar I did recently. Here is a link to the PowerPoint that I used. It is somewhat out of context without audio, but there are some useful tools in there.