Still Trying to Buy Love?
August 23, 2010
In case you missed it, the economy stinks. Yet, you still have stuff to sell and a business to run. You’d think the bad economy would create less noise and confusion in the marketplace, but it has actually made it worse. Companies are desperate to stand out; to be heard. So they over-promote, over-sell, and over-spend on marketing. Sounds fun, huh?
What if there was a different way?
What if you decided not to add to the noise?
What if you decided to earn more love instead of trying to buy attention?
Justin Foster, President and Founder of the branding firm Tricycle, presents a 60 minute discussion that provides the secret to true differentiation: love! In this fun, interactive session, you will learn how to:
- Change the obsolete thinking that causes over-promotion.
- Treat every relationship that touches your brand as unique and different.
- Implement a unique approach to earn new business from existing relationships.
- Attract the right people to your business- customers, employees, and influencers.
- Use the language of love in your marketing and internal communications.
As with all of Justin’s presentations, “You Can’t Buy Love” will be thought provoking and humorous - and give you plenty of ideas you can immediately implement in your company. This isn’t some warm and fuzzy approach to business. “You Can’t Buy Love” reveals how to grow your brand, increase sales, and create a meaningful, relevant presence in the marketplace all without adding to the noise and sacrificing your ethics.
Details
Date: September 15
Location: Wahooz
Cost: $10/ person. RSVP Here.
Registration: 9:00-9:30am
Presentation: 9:30-10:30am
Question and Answer: 10:30-11:00am
EVENT: Staying Relevant?
November 5, 2009
Change Happens Fast, Are You Staying Relevant?
On a quarterly basis George Fox University’s Boise Center hosts an event that opens a dialogue regarding pressing issues and solutions of our day. These events are open to the community and are supported by the university’s alumni and friends. At each event, we honor an outstanding leader, or panel of leaders, from business to serve as distinguished speakers on topics of pressing concern.
GFU-Boise Center’s next speaker series event will host Justin Foster!
Justin will be presenting “Relevance 2.0 - Five Must-Know Trends to Stay Relevant.” This thought-provoking, insightful presentation highlights trends such as the influence of Gen Y on business, how everyone is now part of “The Media”, the rise of personal brands, how social media is redefining networking and relationships, and the 6 must-have technical tools for business professionals. This presentation will inspire the audience to embrace change, continue learning, and use these trends to create a competitive edge.
Justin Foster is the co-founder of Tricycle, a Boise, Idaho-based firm that works with organizations to build bold, creative, and disciplined brands. Justin consults and speaks on branding and marketing trends; with expertise in generational shifts, personal branding, social media and creating customer-driven brands. Justin has conducted more than 250 workshops as far away as Kuala Lumpur, Malaysia. In addition to consulting and speaking, Justin is a husband, dad, and football coach.
Please join us on November 6th, from 7:30 - 9:00 am at the Courtyard Marriott hotel in Meridian.
4 C’s of Social Media
June 16, 2009
This our standard presentation for helping executive teams understand the rise and influence of social media. We discuss the conditions that created social media, various tools, then dive in to the 4 C’s of successful social media implementaiton - Culture, Content, Conversations, and Conversions. Available as a keynote or a workshop. Click here to schedule a session.
Today’s Rainmaker Special!
May 8, 2009
For those of you that attended Justin Foster’s “Can You Sell?” workshop today we are offering a one-day special on our Rainmaker Program! Buy today and save $250! Click to here to purchase now!
“Don’t Pee in the Pool” Webinar
February 19, 2009
Friday, May 22, 2009 from 10:00am - 11:00am (MST)
How social media is being polluted by ignorance, lazy people, and bad behavior!
In this free-wheeling, podcast-style webinar, Tricycle co-founders Justin Foster and John Hardesty have an unfiltered discussion on the various ways that the mass adoption of social media is “polluting the community pool”.
Especially targeted for small business owners, John and Justin cover a broad range of social media taboos, tips, and insights - including:
- The myth of “social media marketing”.
- 5 simple rules to live by.
- The “North Korea” approach to employee usage
- How marketing departments are the wrong department to implement social media
- 8 “Don’t Be That Guy/Girl” tips
REGISTER HERE!
It’s free, so spread the word.
Mayor of Youville
April 23, 2008
“Personal branding” is a new term, but not a new concept. Going back thousands of years, the legends have been people not companies. It wasn’t until the era of mass marketing that companies became famous. As mass marketing loses its influence, we are moving to an era of individualism; where we trust people people not entities. In other words, this era marks the return of legends. Except instead of Davy Crockett, we have Steve Jobs.
In many ways, personal branding is like running for the mayor of a small town. We call it “Youville”. It has a population of around 10,000. In this race, not everybody needs to know who you are; just enough to create buzz. Of course, doing a little advertising and PR doesn’t hurt - but the real work is going to the Rotary lunches, meeting with influencers, hanging out at the coffee shop, etc.
Let’s take this out of the allegory to the reality. The above scenario applies to anyone that really wants to be relevant. If you are a CEO, you are the face of the company. If you are a consultant or freelancer, you are the product. If you are a salesperson, you know that your customers by from YOU not your company. In short, you have to own your own brand. These means going beyond resumes to create an on-line and off-line presence.
If you want to learn more, we are conducting a workshop about personal branding on May 9, 2008. Click here for more info.
Marketing from the Inside Out
February 19, 2008
As we have mentioned before, when you are ready to “go to market” your first step should be internal. This was the premise of a webinar I did recently. Here is a link to the PowerPoint that I used. It is somewhat out of context without audio, but there are some useful tools in there.
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