“Why am I using this tool?”

People start using a social media tool often and end up asking this question. We discuss how to find momentum and usage for social media tools.

Have you ever felt this way? Which tools do you feel are more relevant to your toolset than others?

Is it possible to be product-centric, even user-centric, and still not be customer centric?

We discuss Apple and the iPhone and how these brands dominate even after cashing in good amounts of customer equity.

What do you think?