Brand Regeneration Pres.
December 29, 2010
Shaping Culture
December 8, 2010
At Tricycle, we are always talking about creating the right culture within your organization. The fastest way to shape your culture is to start by hiring the right people. I recently saw this contract application. It isn’t your typical job application…What do you think? For more about the actual position and even to apply, check here.
* Required
Your name *
The one your parents gave you…
Invent an application ID number *
Your initials followed by a four digit number that you won’t forget (e.g. SG1234). I’ll use this to anonymously post the finalists so people can informed about whether or not they made the cut.
Your email address *
So we can contact you
Where do you live now? *
City or state or whatever
A phone number
In case we need to make voice contact
More about you
Where do you live online? A blog or a Squidoo page or some other way to see who you are and what you do
Tell me about the books you read… *
Not by me… books that have changed the way you think or do your job
Where are you going? *
What do you want to do next? What are you hoping to learn?
True story #1: Tell me about a project you successfully shipped *
Preferably where you were in charge
True story #2: Tell me about working in a team *
A project you participated in
Publishing experience *
Check all that apply
Book publishing
Book editing
Online media
Magazine publishing
Other:
Publishing experience *
Feel free to fill me in on the above (if you don’t have any professional experience at this, don’t fret, it’s not the end of the world)
Skill testing question #1 *
Which superpower is more highly leveragable: flight or invisibility?
Skill testing question #2 *
A turtle and a giraffe leave Cleveland, walking in different directions. The turtle walks at 5 meters per second, the giraffe at 12 meters per second. What color is the street sign?
True story #3: Getting picked *
What’s the most demanding/exclusive application process you’ve ever been through? Who picked you and why?
Technical chops *
Tell us about your skills with various web apps or languages or whether you can operate a Zojirushi rice cooker
What do you do now? *
Where and what and how, etc.
What Drives Your Brand?
October 18, 2010
by thomas golden
What drives brands?
Easy: memories. Our brains remember the recent and the extreme.
Recent:
We remember yesterday. We remember the drive home. We remember the last time we had coffee. We remember the recent memories because it is easy. It is top of mind. We really don’t have to work to remember it. These memories fade fast.
Extreme:
We remember the one time we went to and had this crazy (fill in the blank). We remember our last big play to win the game. We remember horrific accidents. These instances are easy to recall because they are so different. These memories often stay with us for life.
So What:
What are you doing with your marketing? Are you playing the recent game of “Don’t forget about us,” reminding us everyday that you exist. Or is your marketing trying to create an extreme experience where you delight us frequently by not telling us you are different but proving it.
60 Sec Vid: Airlines
October 12, 2010
This week’s question/ scenario: Southwest Airlines seems to be doing very well as they are currently hiring. They have low price fairs and funny TV ads, so what are they doing right and what is everyone else doing wrong?
This is our eighteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
37 Sec Rant: Identity Crisis
September 29, 2010
Topic: Identity Crisis
A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.
Watch this video in HD on YouTube.
60 Sec: Bank Scenario
September 28, 2010
This week’s scenario: A locally owned bank is losing customers. They have been in business for 50 years and have a $300-500 marketing budget. What should they do?
This is our seventeenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
Watch this video in HD on YouTube.
What is [luhv]?
September 24, 2010
What is [luhv]?
You Can’t Buy Love
Other than a noun and a verb… love has many defintions. At our most recent event, “You Can’t Buy Love,” you wrote down your defintion of love on an index card with a Sharpie. Remember, Justin defined love as a “100% commitment to another person’s well being.” As you read through the list of others’ definitions ask yourself what would change if you started showing your clients, COINs, prospects, vendors and others love? Here is what you said:
Definitions
- Unconditional acceptance from a God who loves me more than I could ever comprehend. Being able to share that with everyone I come in contact with.
- Unconditional
- Unwavering commitment to someone or something that brings joy and satisfactory to you in return
- Concern for the well being of others and may include fondness
- The emotional valuing of (humans, animals) animate and inanimate objects in varying degrees
- Unconditional compassion & caring. Being passionate.
- To care deeply about something to the point that it becomes a passion.
- A willingness to sacrifice oneself on behalf of another
- Sacrifice, putting others first
- Love is my commitment to bring my most authentic self to relationships
- Caring enough about someone or something to put their needs ahead of you own wants, desires or comfort
- My life for yours
- God is love. He is the author and example.
- Deep connection to and close personal attachment to someone or something
- Love is an attitude. You make a decision to love others even when they are unlovable.
- Commitment, respect, devotion, connection
- Undying devotion to someone or thing
- Charity, sincere interest
- Placing others needs in front of my own
37 Sec Rant: Political Camp.
September 16, 2010
Topic: Idaho Political Campaigns
A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.
60 Sec: Newspapers
September 14, 2010
This week’s question: In a potentially dying industry, what areas should newspapers focus on to stay relevant?
This is our sixteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
Rather watch it in HD? Find it on YouTube.
37 Sec Rant: Boomers
September 2, 2010
Topic: Baby Boomers
A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.
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