60 Sec: Case Study
September 1, 2010
This is our fourteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
Valuology
August 26, 2010
Valuology-
by Thomas Golden
The study of value, in particular- the study of value in relation to business applications and the practice of bringing value to your customers, COINs, prospects and employees.
Do you provide value?
Here is how you could provide value...
1. Do you take care of hassles your competitors provide?
2. Do you take extra steps to insure you have the best product/ service?
3. Do you have a developed program so you can listen to your customers and change accordingly?
Here’s how you’ll know if you do…
1. Are your customers delighted in you?
2. Are your customers your best sales people?
3. Are your customers providing valuable feedback?
Notice where the focus is: your customers. It is about them, not you.
37 Sec Rant: Bank Ads
August 25, 2010
A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts. facebook.com/thetricycle
thetricycle.com
60 Sec: Social Media
August 24, 2010
This is our thirteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
You can also view this video in HD on YouTube.
60 Sec: Most Marketing
August 17, 2010
This is our twelfth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
You can also view this video in HD on YouTube.
37 Sec Rant: Music
August 16, 2010
37 Seconds
Topic: Music
A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.
You can also watch this video in HD on YouTube.
60 Sec: Competitive Ads
August 10, 2010
37 Sec Rant: Opinions
August 6, 2010
37 Seconds
Topic: Having an Opinion is a Differentiator
A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.
60 Sec: 3 Local Brands
August 3, 2010
Video number ten!
This is our tenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
This week’s question: What are 3 local brands that are doing it right?
Conditions:
1) Local Idaho brands only.
2) The brands cannot be clients.
You can also watch this video in HD on YouTube.
KTVB: Personal Branding
July 29, 2010
- You have to have some actual talent - or be an expert at something. Without talent or expertise, you can't sustain your personal brand for very long. Think Johnny Cash v Lady Ga Ga!
- You must have a core set of values or beliefs - and be willing to express them. Having an opinion is a differentiator. People will remember that you stood up for what you believe in. This doesn't mean being in-your-face or confrontational - it just means being willing to express your opinion.
- First impressions matter. This is related to fashion and appearance, but also your language. Specific to appearance, you need to dress with intent, not just because you are supposed to wear clothes! It also helps to have a "thing" - a bit of fashion that is memorable.
