Lee Jeans

Here is excellent article/interview in Ad Age with Liz Cahill, VP of Marketing for Lee Jeans.

http://adage.com/cmostrategy/article?article_id=126925

It appears that both she and her company “get it”. It will be interesting to see if embracing social networking and a WOM cultural will create brand turn-around story.

One curiosity … I looked for Liz on Twitter and Facebook and couldn’t find her. Access to company executives is a critical step in creating a 1:1, people-driven brand.