Video: 3 Social Selling Tips

August 8, 2008

How do you use social networks to sell?
We give you 3 tips to ensure better sales through these powerful channels. We also cover some things to avoid.

This video can be bought for the low-low price of $9.99 … just kidding

Video: Social Media

July 15, 2008

“Why am I using this tool?”

People start using a social media tool often and end up asking this question. We discuss how to find momentum and usage for social media tools.

Have you ever felt this way? Which tools do you feel are more relevant to your toolset than others?

Video: iPhone Brand

July 15, 2008

Is it possible to be product-centric, even user-centric, and still not be customer centric?

We discuss Apple and the iPhone and how these brands dominate even after cashing in good amounts of customer equity.

What do you think?

Time & Transparency

June 19, 2008

“Time is truth’s best friend”

Based on a few recent events where companies have had a series of negative turn of events … and then tried to ’spin’ their way out of it, we thought we’d talk a bit about what avoiding transparency can do to your brand.

Whether you or your company chooses to be transparent, the truth gets out; today faster than ever thanks to Twitter and other social media tools

Has anyone worked for a company that didn’t get this?

John McCain’s Idea

June 17, 2008

With the upcoming presidential elections approaching, we thought we’d analyze the two candidates and whether or not their brands were backed by a solid ’simple idea’; the core cause behind their campaign.

Here’s what we think John McCain’s simple idea is …

What do you think?

Share your opinion on what you think John McCain’s simple idea is or should be!

Barack Obama’s Idea

June 17, 2008

With the upcoming presidential elections approaching, we thought we’d analyze the two candidates and whether or not their brands were backed by a solid ’simple idea’; the core cause behind their campaign.

Here’s what we think Barack Obama’s simple idea is …

What do you think?

Share your opinion on what you think Barack Obama’s simple idea is or should be!

The Sucky Workplace

May 28, 2008

Is there a huge life-sucking noise when you enter into your workplace?


What makes some workplaces suck? We discuss this, and some steps you can take to improve the workplace you create.


What do you think? What are some of the factors that go into a sucky workplace?

Coke - 1000 Year Brand

May 24, 2008

We sent a question out to our viewers:

What is a current brand that will be around 1000 years from now?

It may not be around in 1000 years, but a brand whose impact or recognition will be felt.

Below is our discussion on the topic

What do you think?

Share your opinion on whether you think Coke has the potential to be a 1000 Year Brand.

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