37 Sec Rant: Boomers

September 2, 2010

Topic: Baby Boomers

A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.

60 Sec: Case Study

September 1, 2010

This week’s question: Here is a question is built around a scenario of a repurchased music store with a limited marketing budget. What 4/5 marketing activities should they focus on?

This is our fourteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:

1) Justin has 60 seconds to answer a given question.

2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.

Posted via email from Tricycle’s Lifestream

I’d come for reason #5

August 31, 2010

We would like you to come to “You Can’t Buy Love” on September 15 at Wahooz.Here are 5 reasons why.

Register now at http://thetricycle.com/store

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37 Sec Rant: Bank Ads

August 25, 2010

Topic: Bank Ads

A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.

facebook.com/thetricycle
thetricycle.com

Posted via email from Tricycle’s Lifestream

60 Sec: Social Media

August 24, 2010

This week’s question: What does social media really do for a company/organization?

This is our thirteenth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:

1) Justin has 60 seconds to answer a given question.

2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.

You can also view this video in HD on YouTube.

Posted via email from Tricycle’s Lifestream

Still Trying to Buy Love?

August 23, 2010

“You Can’t Buy Love”


In case you missed it, the economy stinks. Yet, you still have stuff to sell and a business to run. You’d think the bad economy would create less noise and confusion in the marketplace, but it has actually made it worse. Companies are desperate to stand out; to be heard. So they over-promote, over-sell, and over-spend on marketing. Sounds fun, huh?

What if there was a different way?

What if you decided not to add to the noise?

What if you decided to earn more love instead of trying to buy attention?

Justin Foster, President and Founder of the branding firm Tricycle, presents a 60 minute discussion that provides the secret to true differentiation: love! In this fun, interactive session, you will learn how to:

  • Change the obsolete thinking that causes over-promotion.
  • Treat every relationship that touches your brand as unique and different.
  • Implement a unique approach to earn new business from existing relationships.
  • Attract the right people to your business- customers, employees, and influencers.
  • Use the language of love in your marketing and internal communications.

As with all of Justin’s presentations, “You Can’t Buy Love” will be thought provoking and humorous - and give you plenty of ideas you can immediately implement in your company. This isn’t some warm and fuzzy approach to business. “You Can’t Buy Love” reveals how to grow your brand, increase sales, and create a meaningful, relevant presence in the marketplace all without adding to the noise and sacrificing your ethics.


Details

Date: September 15

Location: Wahooz

Cost: $10/ person. RSVP Here.

Registration: 9:00-9:30am

Presentation: 9:30-10:30am

Question and Answer: 10:30-11:00am

Posted via email from Tricycle’s Lifestream

What is Twitter?

August 19, 2010

Twitter in Plain English
If you have said, “I just don’t get Twitter.” Then, this is for you.
By now you have heard of Twitter.  You probably have Facebook and have read at least a few blogs. You can send email and text. Then, what is Twitter? Twitter is an answer to the question: What are you doing? This simple video by Common Craft helps to explain what Twitter is, why you should care and briefly how to use it.
Remember, Twitter answers the question: What is going on right now?
Find the Trike Team on Twitter:
Justin Foster: @brandmilitia
Thomas Golden: @thomasjgolden
Audrey Barnes: @AudreyBarnes

Posted via email from Tricycle’s Lifestream

60 Sec: Most Marketing

August 17, 2010

This week’s question: What is wrong with most marketing?

This is our twelfth video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:

1) Justin has 60 seconds to answer a given question.

2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.

You can also view this video in HD on YouTube.

Posted via email from Tricycle’s Lifestream

37 Sec Rant: Music

August 16, 2010

37 Seconds

Topic: Music

A new series of short videos. Justin rants for 37 seconds on a topic that he is passionate about. Now it is time for you to ask yourself, what do you think? Go ahead, speak up and post your thoughts.

You can also watch this video in HD on YouTube.

Posted via email from Tricycle’s Lifestream

60 Sec: Competitive Ads

August 10, 2010

This week’s question: What are the pros/cons of ads that slander competitors?
This is our eleventh video in our “60 Seconds” series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the “60 Seconds” series:
1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.
You can also watch this video in HD on YouTube.

Posted via email from Tricycle’s Lifestream

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