Objective
To provide CEOs and CMOs peer-level advise for vision, brand direction, and growth by bringing fresh thinking, focus, and accountability to the branding and marketing process.
Experience
- In-depth knowledge of multiple industries including: retail, e-commerce, transportation, technology, medical, real estate, professional services insurance, and recreation.
- Instrumental in the successful launch of over 30 organizations.
- Conducted over 150 product/service launches.
- Conducted dozens of successful re-branding efforts across multiple industries.
- Extensive experience in Business-to-Business and Business-to-Consumer sales and sales force development.
- Recognized as a thought leader on modern marketing principles and tools such as customer evangelism, internal marketing, Web 2.0, social networking, new media, word-of-mouth campaigns, and viral marketing.
- Companies worked with: HP, Microsoft, Dell, Micron, Weyerhauser, Simplot, Bandag, Bodybuilding.com, Preco, and Roaring Springs.
Branding Skills
- General marketing planning – positioning, target audience, key messages, core concepts, buzz elements, campaign creation, etc.
- Closed-loop management – budgeting, metrics, ROI, and timeline oversight.
- Tactical development and oversight – all forms of advertising, PR, SEO, SEM, viral, word-of-mouth, etc.
- Branding strategy development – standardization, brand protection, image, etc.
- Web planning – analysis, architecture, implementation, Web 2.0 standardization, etc.
- User experience, behavior analysis, and sensory branding.
- Research, trend-watching, competitor analysis, etc.
Guiding Principles
- Marketing is changing.
- The first step in marketing is to look inward.
- Never lose the purity of your initial idea
- Figure out the right thing to do … then do it.
Education
- Conducted over 250 speeches and workshops, as well as developed and hosted first new media conference in Western US.
- Our influencers: Jim Collins, Seth Godin, Ben McConnell, Jackie Huba, Chip/Dan Heath, Greg Stielstra, and Guy Kawasaki.
- Our blogs – brandtats.com, brandmilitia.com, and socialplasm.com
Community Activity & Personal Development
- Word-of-Mouth Marketing Association (WOMMA)
- Excell Executive Leadership Exchange
- RIA and Graphic s Design User Groups
- Numerous Blogger, PR, and Communication Groups
- Make-A-Wish Foundation
- Optimist Youth Football
- Young Life
- Numerous church, community, and family support organizations
**References, recommendation letters, and case studies available upon request.
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