We utilize the convergence of branding and social media to provide organizations with a powerful way to create a social brand. A brand that outlasts market changes and trends. A brand driven by the people that embrace the idea as their own. A brand that people can and will talk about.

Social Brand Strategies
Social branding is about aligning your culture and principles with those of your audience. Simply put, we buy from the brands we believe in. Working with your team, we will develop a social branding strategy that reveals the core of your brand, determines the necessary tools, and establishes guidelines and metrics. You will know exactly how to utilize the social media tools that are at your disposal to lower marketing costs and communicate your brand with authenticity and credibility.

Social Media Tools
While tool and infrastructure  recommendations are documented in our Social Branding Strategy, it seems like every day a new social media tool is launched. The good news is that most are low-cost and easy to implement. The question is which ones to use and how to use them effectively. Tricycle is your “relevance” filter - ensuring that you are on top of trends, aligning social media implementation with your strategic initiatives.

Social Brand Identity
Having a professional identity in the social space is just as important as having a great logo, business cards, collateral and a well-developed website. Your image and identity in the social media space will become, in many cases, your “first impression” to your audience. Staying aligned with your visual brand and looking professional will set you apart from the other organizations that are simply dabbling in social media.

Social Media Training
Most social media tools are easy to implement and use. As such, these skills can be taught - to your CEO down to your front-line employees. Our training recommendations are aligned with your social branding strategy and include an implementation plan in the event that you do not have the in-house training resources. Social media is also a critical selling tool, so we have developed the systems and content to teach your sales team how to effectively use these tools to manage relationships and close deals.

Workshops & Speaking Engagements
We are available to provide social branding and modern marketing education to your team through a variety of workshops, seminars, web-based training, and more. We are experts in branding, social media, generational trends, Web 2.0 initiatives, customer evangelism, word-of-mouth, effective communication, modern selling, and more. Be sure to check out our schedule of events and topics - or contact us to create a program specific to your needs.

Strategic Alliances
We are social branding experts. We know how to use social media for branding purposes better then anyone out there. To stay disciplined and focused on our “best in the world”, we have aligned ourselves with other smart people to refer to clients when they have a need - web development, PR, media buying, SEO/SEM, grassroots marketing, and more. Our relationships carry the same level of innovation, integrity, and knowledge as we do in their area of expertise.